Omo Ghetto (the saga), a follow-up to omo ghetto builds upon the storyline which involves a twin with contrasting lifestyles. The movie co-directed by Akindele and her husband, JJC Skillz, was crafted to become a blockbuster. It has all the elements needed to make it succeed in the box office. It is no wonder that it has been named the highest-grossing Nollywood movie of all time after raking in more than 468 million at the box office in one month.
Part of the success of this movie can be attributed to the marketing strategies Funke incorporated in promoting Omo Ghetto (the saga). Marketing lessons that every business can utilize from Omo Ghetto (the saga) are as follow:
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Collaboration
The inclusion of Box Office actors from every part of Nigeria boosted the movie's credibility and wetted the audience/viewer’s appetite the most. As a business owner, partnering with competitors can also be an advantage for your business. Joining forces with a competitor that complements your brand instantly gives you access to resources you don't have. Collaboration also makes your brand visible to more audiences.

Timing
Funke was strategic about the Omo ghetto release. She created a buzz for Omo Ghetto ( the saga) and kept her fans in suspense too. This made people anticipate the movie release even more. Also, the movie came into the picture during the festivities and also when everyone wanted time out from the tragic incidents of the year 2020. It's important to get the timing of your product right before launching. Create a buzz before your product launch. Let your audience know your product before it is launched.

Brand Reputation:
Funke Akindele has established her brand reputation over the years through hard work and consistency. Businesses establish their reputation through excellent products, outstanding customer service, and appealing to the emotional side of their customers. As this starts, their reputation spreads. Every brand you see today started small and grew because its reputation earned the loyalty of people with money-buyers. Give great service, with great products, great warranties, and great caring for your customers. They will reward you with sales and a brand.

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