Every time I see a mobile app of a product versus its web version, I’m baffled. The web app always seems to have less features, less aesthetic appeal and it is even more inconvenient to use.

What is it about web apps that doesn’t make them as functional or nice looking as their mobile and desktop versions? Why the discrepancy? How do we avoid it?

On LinkedIn web version for instance, you can't create a poll, upload documents or a video. You can't fill the "open to work" session, post an article or upload a cover video.

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Fuelling

Their target audiences are mobile users.

their are certain functions you don't put on the normal web due to browser discrepancies. a programmer can code something that works on his browser but it won't work on certain peoples browser due to browser versions, processing ability of the platform etc. but with mobile apps, everything works fine irrespective of the phone used(only on minimal cases is there any form of discrepancy). you get to enjoy native features and the full processing capability of the mobile or desktop platform