in online advertising & marketing, Facebook Ads is one of the best & affordable place where you can advertise your business to increase its popularity, brand awareness, promote products, boost conversion and obtain potential customers. Big brands and agencies who have dedicated team for advertising & marketing use it a lot because they know the potential of Facebook. They know how to advertise their business or product on Facebook to obtain maximum ROI but small & medium businesses are always skeptical.

Small & medium business usually prefer advertising through Google Adwords, Yahoo! Ads, direct advertisements & other ad networks because they appear easy and similar. Facebook Ads are different both in creating advertisement & tracking its performance but it doesn’t worth ignoring for these difference because once you understand how it works, you can receive very high ROI from your Facebook ads in comparison to any other ad networks
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