In the last few years, AR, augmented realities (AR) and 3-D visualizations have fundamentally changed the way brands and consumers interact. Today, e-commerce is just a few steps away from an even greater revolution, powered by the metaverse and the effects are already felt.



The metaverse, also known as Spatial Web/Web 3.0 is anticipated to not less than “eliminate any boundary between physical and digital objects we have in the present.’ While that might sound like science-fiction but the reality is that the technology that underpins these paradigm changes are used in daily life.



As AR visualizations, 3D models and immersive environments become more seamlessly integrated into daily life and more and more consumers and retailers discover the advantages they offer The rate for adoption of AR will increase.



This article will discuss the metaverse going to appear in the near future and how its evolution is already changing the way we shop online today.



What Is The Metaverse?
The metaverse Spatial Web 3.0. Many names are used to refer to the same idea; however, whatever we name it What does it really mean?

Facebook President Mark Zuckerberg defines it like this: “You can think about the metaverse as an embodied internet, where instead of just viewing content – you are in it.”

Innovations and convergence in 3D, AR, VR, AI and 5G will create digital copies of the real world fully rendered in realistic virtual worlds, and also permitting us to overlay an artificial layer over reality.

In this manner, every item such as store or image, conversation, even a photograph – everything can be seamlessly integrated into the metaverse. It can also be layered with additional information or enhanced with 3D/AR or enhanced, explored and personalized in a digital space. In the words of Zuckerberg, the metaverse is the progression of the internet’s current experience.

It’s a virtual reality in which digital media and social networks, online gaming, augmented reality (AR) and virtual reality (VR) and cryptocurrency come together to enable virtual interaction between players.

The popularity of metaverse has increased lately, and this could be the result of the COVID-19 pandemic since a lot of people are working from home and also studying.



Why The Metaverse Matters For E-commerce?
If a paradigm shift is this large, it may be difficult to visualize the impact on the real world and apply examples. Let’s take a look at an example

When you dine at a house with a friend You are captivated by their brand new sofa. The AR glasses instantly show the brand name, the list of stores that carry its prices as well as delivery times, and much more.

By using the same glasses you are able to enter the digital counterpart of your home and can see an exact 3D representation of your sofa in your virtual living space that lets you explore it and see the way it appears from different angles. You can customize it in nearly every way you can imagine in terms of colour, dimensions, materials, etc. by moving your hands and inviting your companion to join you in the virtual space through their own glasses to see what their thoughts are.

You’re not sure then your glasses pop you similar sofas from various merchants, chosen by AI. You find the ideal sofa and pay with your smart wallet. You can purchase it instantly making the transaction secure without entering the card number or delivery address and never leaving your friends’ dining room table.

For retailers that are focused on maximizing their profits, this could appear like a long-term decision to save for the future But that’s an error.

A lot of what we have described above is already taking place.

Consumers are making use of AR to see furniture and other items at home in the course of their purchase process. 3D digital models help retailers to offer customers a more interactive experience when they shop as well as allow customers to modify products prior to purchasing.

Already, the benefits of online shopping are being realized for both parties. For consumers, it’s all about convenience, security and confidence when purchasing online.

Retailers are seeing savings in costs in addition to sustainability advantages as well as significant returns from their investment.

As we get closer to the realization of a metaverse, companies that don’t change will get in the slack.



Wearable Tech Unlocks The Metaverse
In July 2021 Zuckerberg, the CEO of Facebook Zuckerberg said that in 5 years, “we will effectively transition from people seeing us as primarily being a social media company to being a metaverse company.



In this context, and considering that hardware is the largest gap between present reality and the realised metaverse, it is evident the reason Facebook and major tech firms are investing much in wearable technology.



Brisk Logic estimates that “AR/VR devices will serve as the primary means for humans to connect to the Spatial Web, although form factor could evolve between AR spectacles or contact lenses, to tactile wearables…and beyond.

Facebook has confirmed that it will launch its Ray-Ban “smart glasses” in 2021. The glasses are being described as a step towards a connected augmented reality system and Apple’s AR glasses are expected to launch in about 12 to 24 months.

Microsoft, Google, Snap and many others are developing competing products. And with Silicon Valley so heavily invested in this field the direction in which we are heading is clear: a shift to mobiles as a gateway to a 2D Internet, but to an augmented reality that can be accessed via wearable devices.

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