How do i increase my sales massively? That is probably the most asked question from every entrepreneur and business. Both giant conglomerates and SME’s, everyone keeps looking for more ways to increase their sales. More sales means more profit, more profit means more money, growth and ultimately, success.

There are many things to consider once you’ve asked yourself this question and take note, we as always are giving you our analysis from a Nigerian point of view. Every country has it’s own format for reaching out to new customers.

Nigeria is a unique country with unique people as you already know. There are over 206million people in Nigeria, that’s a very high number and every entrepreneur wants a “cut” from this cake of potential customers. Here are the major things to consider when targeting a Nigerian audience in 2022.

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