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My Journey To Building A Multi-million Naira Brand In 2 Years - Business - Nairaland

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My Journey To Building A Multi-million Naira Brand In 2 Years by Debellacreation: 2:42pm On Feb 09, 2022
Hi everyone, my name is Racheal and I currently run a bag making brand called De'bella creation. My brand meet the bag needs of men, women and children across various age groups. We also produce bulk sourveniers for cooperate events and parties. My ultimate goal is to have stores all over the world and one day compete with the top bag designers in the world. My 2 years goal is to build this brand into a multi-million naira brand. I will be recording my journey on this thread including my wins, losses and lessons learnt.

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Re: My Journey To Building A Multi-million Naira Brand In 2 Years by alexvic12: 11:39pm On Feb 09, 2022
May God help you to smash that goal and more!

I'll come back to edit this comment when it happens!

Go, lady.

3 Likes 1 Share

Re: My Journey To Building A Multi-million Naira Brand In 2 Years by Emmex45(m): 7:37am On Feb 10, 2022
Happy for you
Continue posting to motivate others

1 Like 1 Share

Re: My Journey To Building A Multi-million Naira Brand In 2 Years by Debellacreation: 8:52am On Feb 10, 2022
alexvic12:
May God help you to smash that goal and more!

I'll come back to edit this comment when it happens!

Go, lady.


This ennneerrrggggyyyy!!!!!
Amen!!
Thank you so much.

5 Likes 1 Share

Re: My Journey To Building A Multi-million Naira Brand In 2 Years by Debellacreation: 8:53am On Feb 10, 2022
Emmex45:
Happy for you
Continue posting to motivate others


Thank you so much, I am much more motivated to reach my goal.

1 Like 1 Share

Re: My Journey To Building A Multi-million Naira Brand In 2 Years by Debellacreation: 9:16am On Feb 10, 2022
Good morning everyone. I really appreciate everyone that dropped an encouraging message. Thank you.

So quick story,

I started this brand first in 2017 and failed. Yes, I failed. My business came crashing down in less than a year of launching. At that point I was so discouraged that I vowed never to do anything leather or bag business again. My thoughts were "maybe this bag thing is not for me" so I stopped and decided to face other areas of my life and I continued like that for a year.
Re: My Journey To Building A Multi-million Naira Brand In 2 Years by Debellacreation: 9:32am On Feb 10, 2022
After one year, I began to develop interest in bag making again. Lol.
So I spoke with a few people and then critically evaluated the business and why it failed. I discovered a few things.

1) I wasn't skilled enough to sustain the business. I was creative but I didn't have the technical know how. So it was difficult for people to trust my work or even want to buy it.

2) I didn't know much about business and finances

3) I didn't have a good business plan or the appropriate branding.

So, I created an action plan to help me do better.

In 2019 I enrolled for a bag making training for a year and I learnt a whole lot regarding skill and business. Also I read a lot of books on business and financial intelligence and I attended every business conference that I could attend in order to prepare myself.

My training ended in 2020 and I started my brand again in the same year. This time, better equipped.
Re: My Journey To Building A Multi-million Naira Brand In 2 Years by Debellacreation: 10:07am On Feb 10, 2022
In my first business year, I sold about 50 bags. I was elated. At first, I was scared that I would fail but when people started buying I began to gain more confidence and talk about my brand more.

Towards the end of 2020, I enrolled for another bag making training with one of the biggest craftsperson in Nigeria, if you know the Nigerian bag making world well then you would know OBILEATHER. This person has been in business for over 40 years and I felt more than honoured to learn from him. That training didn't come cheap at all, I had to pull all my savings and solicit for support from friends and family but it was more than worth it.

3 Likes

Re: My Journey To Building A Multi-million Naira Brand In 2 Years by Debellacreation: 11:18am On Feb 10, 2022
My brand would be 2 years old in April this year and already we have sold close to 500 bags. 9 times more than we sold in the first year. I have had the opportunity to collaborate with with other brands too.

In October, I got a contract to supply a company with 300 lunch bags for their staffs. It was a major win for me.

2 Likes

Re: My Journey To Building A Multi-million Naira Brand In 2 Years by NairalandMD: 11:29am On Feb 10, 2022
Blessed his "He" that would marry this kind of lady.
nairaland feminist noh go comment o,. i won't mention monikers but dem know dem sef...
nah to dey sale "clitocurrency" upandan dey there fish brain lipsrsealed
I COME IN PEACE

6 Likes

Re: My Journey To Building A Multi-million Naira Brand In 2 Years by Debellacreation: 11:33am On Feb 10, 2022
And then I started getting more bulk jobs afterwards. In December, I made 100 drawstrings bags for a program in Akure. Now my bags are in Abuja, Ekiti, Akure, Lagos, Ibadan, Edo and most recently, the U.S.

Re: My Journey To Building A Multi-million Naira Brand In 2 Years by Debellacreation: 11:39am On Feb 10, 2022
I hope my story encourages anyone that is just starting out or about to start a business. Failing isn't the end of the world. You can always do better. Although, I have not gotten to where I want to be yet, I am on the way to getting there.

3 Likes

Re: My Journey To Building A Multi-million Naira Brand In 2 Years by Debellacreation: 8:44am On Feb 11, 2022
Good morning everyone,

Since my plan is to build a multi-million naira brand in 2 years, I have come up with a workable plan to do that:

1) I plan to bid for more bulk jobs in the next 2 years, as many as I can handle in order to extend my brand reach and to get compound profits. (So if you have or know anyone that needs my services, my team and I would be more than happy to handle it).

2) I plan to apply for more grants and seed investments in the next 2 years.

3) I plan to generate more passive income for the brand by writing e-books,organising webinars and online trainings.

These are the ideas I have at the moment, if you have other helpful ideas I would love to hear them.


P.s: I am already working on our first E-book

2 Likes

Re: My Journey To Building A Multi-million Naira Brand In 2 Years by emmychib: 9:04am On Feb 11, 2022
I love the energy and the zeal to succeed which you're already doing.
Where do you reside, I don't mind learning from you
Re: My Journey To Building A Multi-million Naira Brand In 2 Years by ibechris(m): 11:02am On Feb 11, 2022
Do not be offended.

Where are u from and what's your level of education?
Re: My Journey To Building A Multi-million Naira Brand In 2 Years by Debellacreation: 12:00pm On Feb 15, 2022
Good morning everyone, I have been unavoidably absent here for a few days, somethings had to be taken care of. I am so glad to be back here.

1 Like

Re: My Journey To Building A Multi-million Naira Brand In 2 Years by Debellacreation: 12:03pm On Feb 15, 2022
emmychib:
I love the energy and the zeal to succeed which you're already doing.
Where do you reside, I don't mind learning from you

I stay in Akure but we can always work something out.

1 Like

Re: My Journey To Building A Multi-million Naira Brand In 2 Years by Debellacreation: 12:13pm On Feb 15, 2022
ibechris:
Do not be offended.

Where are u from and what's your level of education?

Good morning Sir, would you mind reaching me directly? I would gladly answer any personal questions you may have. Thank you Sir.

Re: My Journey To Building A Multi-million Naira Brand In 2 Years by Kwinesther: 3:02pm On Feb 15, 2022
Debellacreation:


I stay in Akure but we can always work something out.
where is your location in Akure? I'm based in Akure too.
Re: My Journey To Building A Multi-million Naira Brand In 2 Years by Debellacreation: 7:11pm On Feb 15, 2022
Kwinesther:
where is your location in Akure? I'm based in Akure too.

Amazing!! You can reach me directly with the info below. We can work something out.

Re: My Journey To Building A Multi-million Naira Brand In 2 Years by Debellacreation: 8:11pm On Feb 15, 2022
I spent my day producing 60 offering bags for a church in Akure. Completed and delivered.

2 Likes

Re: My Journey To Building A Multi-million Naira Brand In 2 Years by Debellacreation: 7:14am On Feb 16, 2022
"All our dreams can come true if we have the courage to pursue them.”

- Walt Disney


Good morning world!!

2 Likes

Re: My Journey To Building A Multi-million Naira Brand In 2 Years by ThisisIkemefuna(m): 7:47am On Feb 16, 2022
The sky is your starting point babe
Re: My Journey To Building A Multi-million Naira Brand In 2 Years by Debellacreation: 8:20am On Feb 16, 2022
ThisisIkemefuna:
The sky is your starting point babe

Thank you so much!!
Re: My Journey To Building A Multi-million Naira Brand In 2 Years by Debellacreation: 12:12pm On Feb 16, 2022
So, I mentioned that I am currently creating our first bag making e-book last week. I am glad to inform everyone that the e-book is 90% ready and will be launching next week!!
Re: My Journey To Building A Multi-million Naira Brand In 2 Years by Debellacreation: 9:07pm On Feb 16, 2022
Good evening everyone, if you would like to see more of my work, just Google search "De'bella creation".

2 Likes

Re: My Journey To Building A Multi-million Naira Brand In 2 Years by Debellacreation: 10:42am On Feb 17, 2022
Good morning everyone


"Don't sit down and wait for the opportunities to come. Get up and make them."

- Madam C.J Walker
Re: My Journey To Building A Multi-million Naira Brand In 2 Years by Debellacreation: 8:19am On Feb 18, 2022
Good morning everyone

"Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the world."

-Harriet Tubman
Re: My Journey To Building A Multi-million Naira Brand In 2 Years by luvtoteach(f): 8:24am On Feb 18, 2022
Good morning dear and weldone

1 Like

Re: My Journey To Building A Multi-million Naira Brand In 2 Years by Debellacreation: 12:14pm On Feb 18, 2022
luvtoteach:
Good morning dear and weldone

Thank you so much!!!
Re: My Journey To Building A Multi-million Naira Brand In 2 Years by Nicoswit(m): 2:36pm On Feb 18, 2022
Debellacreation:
"All our dreams can come true if we have the courage to pursue them.”

- Walt Disney


Good morning world!!
Nice one op. How do you find and reach out to potential customers?

1 Like

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