There are false prejudices about the mortgage sector, specifically the profile of the mortgage broker because it acts as an intermediary between the bank and the client to offer the best mortgage to the applicant.

As a mortgage broker, your job will be to accompany your client throughout the process of profiling and choosing the best option according to their amount of income, until the signing of the deeds. For this work, you will earn a commission.

Currently, there is a range of options in terms of mortgage loans offered by national banks. As a broker, you must know in detail the profile of your client, such as his real ability to pay, debts, savings and needs, since you will be the one who profiles him to evaluate what his ideal mortgage is and with which bank, he should contract it.

A mortgage broker has a relationship with all banks and knows all the products they offer, as well as the risks and disadvantages that they entail. One of its great advantages is that you can do it independently or with a real estate agency, receiving fees from the bank with which you process the mortgage loan.

Among the services offered by a broker we can mention:
• Profile the customer
• Assess which mortgage loan is best for you
• Make the credit request before the banking institution
• Reduce your mortgage debt
• Increase your savings
• Accompany him until the signing of the deeds

HOW TO BE A GREAT BROKER AND SELLER AT THE SAME TIME
If you are an independent mortgage broker or you are in the process of training as such, you should know that knowing the sales process is a requirement that you must cover 100%, since one of the operations we carry out is the purchase and sale of real estate.

That is why below we give you 6 keys to sell more and increase your client portfolio:

• Build Relationships
The relationship with your client or prospect is the foundation of your success, being the most important reason for the attitude and disposition you have with him, to be of service, respect, trust and honesty; As well as other fundamental values, this will allow you not only to close a sale but also to retain your client, who recommends you to others, with this you will be ensuring that in the future you will close and sign many more contracts.

• Looking to help your client
When you are looking to sell a product or service, you must first earn the respect and trust of your client, it provides added value from the first interaction you have with him, regardless of the circumstance and the medium (telephone, mail or in-person), you must analyse your personality, your needs, doubts and concerns, the most important thing is to be the provider of your solutions, offering a range of options that make you feel safe, confident and satisfied to sign with you.

• Analyse your needs
As a broker and seller, it is your responsibility to take the time to analyse the needs of your client, in most cases many clients do not know what they want or think they know without evaluating the consequences of their decisions, that is why you must confront him without being aggressive, asking him personal questions that will be useful to you, such as his age, income, budget, if he has assets, debts, etc. This is to provide you with a better service and an adequate solution to your needs.

• Honesty
Remember that if you are not the best option, do not pretend to be, if your product or service does not help satisfy your client's need, be honest and mention it, and if you know of someone who can help, recommend it. Keep in mind that if you lie to your client, he will find out at any time and can have unpleasant consequences, ranging from the fact that he will not buy from you again, will not recommend you, tarnish your reputation and that of your company, or worst will initiate a lawsuit.

• Abandon the sale if the situation warrants it
If the process with the client was lengthy, did not give the results that both expected, or was simply not in their interest, do not insist on closing the sale, when the client has already mentioned his disapproval, your insistence may show some desperation on your part. , which can also be interpreted that the product or service you are offering is deficient. You must know the difference between a customer follow-up and a forceful rejection. Resolve objections in your sales process

• Tracing
The sales process is carried out from the first contact with the client, the mistake that most sellers make is that after closing a sale they do not look for the client again, not even to know their comments regarding their services. This communicates to the client that they are only interested in selling and not helping them.

Thanks for sharing the benefits of being a mortgage broker. There are a lot of benefits, but anyway, it is a pretty complicated job. I appreciate their work, but I realize how difficult it is to work with people who want to get a mortgage to buy a house. You need to pay attention to many things and find suitable mortgages for everyone. People are different, and unfortunately, many aggressive and dissatisfied people exist. Mortgage Broker London helped me a lot with obtaining a mortgage, but after the experience, I realized that this is a very complicated thing, and we, the clients, have to appreciate it.