Paid search:
Paid search, also known as pay per click (PPC) advertising, usually is the term used to describe the sponsored results either on the left or right of a search page (SERP). The ads cost you per click, and they are able to be tailored to display whenever certain keywords are searched for, and your advertisements are targeted towards people that are searching for something specific. These ads are extremely efficient since they draw data from the online activity of individuals and can boost the traffic to websites by delivering relevant advertisements to the correct people at the appropriate time. The ads also rely on the concept of retargeting. This means that based on the actions of customers marketing automation tools can create individual, customized cross-platform advertisements.

SEO or Search Engine Optimization (SEO):
SEO is the method of improving the layout, content, and reach of your site in order to make sure that your web websites are in the upper tier of the search results for a particular list of keywords. Utilizing SEO can bring users to your website by showing behavior that indicates that they are searching for relevant products. This could be a game-changer, given that the majority of those who search haven't formed an opinion on a brand yet (Status Labs 2018). Although PPC and retargeting are both in their place, organic web traffic generated by search engine optimization can have a significant impact on the search engine rankings and, in turn, organic traffic to your site. Utilizing the right keywords and phrases that are SEO-friendly, you will be able to dramatically increase your visibility and establish a long-lasting relationship with your customers. SEO refers to the process of improving the rank of a website's results of online searches as well as the organic traffic to the site through the use of popular terms and keywords. Effective SEO strategies are extremely effective in marketing efforts using digital media since visibility is the very first step towards a long-lasting customer relationship. Enroll for Digital Marketing course today to become a certified expert.

Marketing through content:
Effective content marketing isn't explicitly advertising in its nature and instead serves to inform and motivate people who are looking for information. If you provide information that is relevant to your target audience, it will establish you as an expert in your field and reliable sources of knowledge, which means it is less likely that other marketing efforts will get ignored in the static. In the age of the self-directed consumer, Content marketing can generate triple the amount of leads than advertising, making it worth the extra effort.

Marketing on social media:
The most effective method of social media marketing is to go beyond just having active accounts on social media. You should also incorporate social elements into all aspects of your marketing strategy to provide as many peer-to-peer sharing opportunities as you can. If your target audience is attracted to your content and the more likely they'll be to share it, possibly inducing their peers to become customers too.

Marketing via email:
After more than two decades, email is the fastest and most effective method to provide customers with important details. Today, successful email marketing campaigns should be highly interesting, informative, relevant, and enjoyable to avoid being buried in the inbox of your customers. To be successful, your marketing emails must meet five essential characteristics. They should be reliable, pertinent, informative as well as coordinated across channels, and also strategic.

Mobile Marketing:
Mobile devices are usually inside our pockets, are near our beds, and are checked all day continuously. This does marketing on mobile incredibly important--two-thirds of consumers can recall a specific brand they have seen advertised on mobile in the last week--but mobile is also very nuanced considering its intimate nature. SMS MMS, SMS, and in-app marketing are all ways to connect with your customers via their mobile devices, but more than that, you need to think that you are coordinating your promotional activities across all of your other marketing channels.

Marketing automation:
Marketing automation is an essential platform that connects all your marketing efforts online. Actually, businesses that automatize lead management can see an average of 10% or more growth in revenue over the span of six to nine months. In the absence of it, your marketing campaigns appear like a jumbled puzzle that is missing a key piece. Marketing automation software simplifies and automates processes and tasks in marketing, evaluates the results, and calculates the return-on-investment (ROI) for your online campaigns, which helps you boost revenue more quickly. Marketing automation will provide valuable insights into the programs that are performing and which ones aren't. Additionally, it can provide metrics that let you speak about digital marketing's impact on boosting your business's bottom line.