In Brazil, Count Chiquinho Scarpa is known as an eccentric billionaire. He has made some larger than life revelations such as bedding the Princess of Monaco and other really wile shenanigans that one has come to associate with the rich and the princely. But the billionaire Scarpa went a several miles ahead recently with one bizarre move that got the Brazilian media talking.
The eccentric billionaire announced that he intended to bury one of the most prized possessions of his life, a $ 50,000 Bentley six feet under. He declared that though the car was one of the mightiest and loveliest of all his possessions, he intended to bury it soon enough and that too in the premises of his own house.

Count Scarpa revealed that he was influenced deeply by the lifestyle and the death-celebrations of the erstwhile Egyptian Pharos having decided about 'the burial of the luxury car' in the immediate aftermath of having watched a documentary about Egypt and its then rulers at his home in Brazil.

Count Chiquinho Scarpa, is unarguably one of the most famous Brazilians in contemporary society after the legendary Ayrton Senna. He is keenly followed on social media and is a trendsetter in the high end spectrum of Brazil's rich and elite. The moment Count Scarpa announced on Facebook his plans to bury $500,000, the news spiraled into a social media sensation, drawing huge responses even from the US media.
On the day of the funeral of his ultra-luxurious Bentley, a big hole was dug into the ground at his house premises. At the same time, amidst a large crowd gathering and sputtering video cameras, it was noticed amidst widespread speculation of the bizarre move that it was the National Organ Donation week.

The Brazilian intended that each year, hundreds of thousands of Brazilians die as do several people around the world. They perish with many an ably functioning organ without realizing that so many of these vital organs could save many lives around and therefore, become a new 'life source'. So he asked, 'is there anything worth living for if we cannot be of any help and support to our fellow human beings. Why live with these worldly possessions that are of no good'. He further added, ' it is absurd to bury your organs, which can save many lives around'. True that indeed!

Acclaimed and multi-award winning ad firm Leo Burnett gimmicked the entire campaign and thus conceiving the idea of Count Scarpa burying his car, live in alliance with the all important message for the public at the time of the 'National Organ Donation Week'. The entire act was beautifully staged in order to give audiences a 'live message' to act upon an important and crushingly valid need of the hour.

It turns out that each year, in the US alone, 121,678 people await lifesaving organ transplant. Amidst these are 100,791 awaiting kidney transplants. In 2014, about 17 thousand kidney transplants happened in the US, of which 11,570 came from deceased patients.

The above figure is different when you speak of India. Sadly, 500,000 people in India die due to non-availability of organs. The main culprit being no suitable donor. In present day India, the need for organ donation is vital and of crushing importance.

Donate organs, save lives
A pressing need for the hour

We must live a whole-hearted life and at the same time think of how we can benefit and aid lives around even in our deaths; i.e., no one is going to use his or her organs in times of death. So instead, a better course of action is to donate one's organs.

Kidney donors needed, call 09045256746 if interested