STEP 1: Call out to your audience:
Be specific! It's the first sentence in your salesletter that lets your audience identify themselves. You do this because you want them to leave everything else they are doing and pay attention
“Attention: (insert your audience here)”

STEP 2. Grab their attention with your big promise + curiosity headline:
Your headline/hook is the advert for your Salesletter. It must grab your readers by the throat, interrupt their current thinking, suck their eyeballs in, force them to want to know more, and tell them specifically what you are going to teach them.

STEP 3: Backup the big promise with a sub headline:
Most times really great headlines sound too good to be true, so you need to explain it otherwise your Readers will think it's a lie. The job of the sub-headline is to support the headline and give it believability.

STEP 4: Identify your audience:
Here's you're letting them know you know who they are, how they feel and that they are in the right place. Start with identifying the audience, by addressing them with a salutation.

STEP 5: Tell a story about the problem/struggle they, you or someone like them is going through. People love and connect with meaningful stories. The story you use needs to be engaging and interesting otherwise they will forget in 5 minutes. Let them know it is not their fault that they are struggling right now.

STEP 6: Provide your solution and prove it is the best option:
What's your solution that is going to solve their problem? You want to describe this in great detail.

STEP 7: Show pain (with empathy & affinity): Describe what pain you went through personally or other people went through to develop that solution.

STEP 8: Explain ease-of-use:
Tell them how easy and simple the solution is to use. Give them the step by step they're going to have to take. Show them the ease of use. The easier people think a solution is to use, the greater their desire to try it out.

STEP 9: Show speed of results:
They want to know how fast and quickly they can start seeing results. How fast does your solution work? Tell them right here.

STEP 10: Future cast:
Here you want to tell them what their life is going to be like once they start to use your solution. You want to tell them how much better things are going to be.

STEP 11: Prove that you are the expert (credibility). Now you have to tell them who you are and why they should believe you. Why you? Whoever it is, you or if someone else is delivering the message, you have to have a reason to make you more believable.

STEP 12: Detail the benefits in bullet points:
Here you want to show them the benefits of your product in bullet points. Bullets are little one line statements that explains in fascinating detail what benefits a buyer will receive when they buy your product or exactly how your solution's features will do something specific for them

STEP 13: Show proof that it really works:
You have to show proof that your solutions works, not just for you, but other people. The most powerful endorsements/ testimonies come from people who have used your product or service in the past who represent the average user of your product. However, not all endorsements need to come from users of the product.

STEP 14: Make your offer in detail:
This is where you have to tell them, I have something to sell to you and here's what it is. It needs to be described in great detail, broken down into points.

STEP 15: Add bonuses to increase the value even more:
Now here's a warning about bonuses. DO NOT OFFER A BONUS THAT YOUR BUYER ALREADY EXPECTS SHOULD BE IN THE MAIN PRODUCT.

STEP 16: Reveal your price:
This is where you now tell them how much you're Selling your solution for. The price should be a whole lot less than the perceived value.

STEP 17: Then you justify the price:
You tell them why the price is what it is, and what a great value it is. So you compare it to what they'd have to do instead if they didn't buy this thing from you.

STEP 18: Build up your value:
Next, you fragment your offer and then add it all up to increase value. You add all of the above up and build value into it. You do this by attaching a value to each of the items above in a table and sum it all up.

STEP 19: Inject scarcity and deadlines:
When there is a deadline people are FORCED to act FAST. Deadlines and Scarcity are super-powerful in getting people to get off their butts and pay you for what you're offering them.

STEP 20: Give guarantee to remove/reverse all risk People don't want to take risks when buying things:
In fact, they would rather not buy it if they think it's too much risk to take. They don't want to be scammed, and even more importantly, they don't want to feel slighted and embarrassed for making a bad decision.

STEP 21: Call to action:
A call to action is a command. You have to be very specific and tell them exactly what to do. This is not time to screw around. Tell them exactly what to do, and what to do next until they finally send you the money. Also tell them what will happen when they click, that “buy” button, because you don't want them getting apprehensive.

STEP 22: Give warning that if they don't buy, here's what will happen:
You have to warn them against what's going to happen, how their life is going to be screwed up, if they don't buy right now. Paint a dramatic picture of all the bad things that will happen to them if they don't buy.

STEP 23: Close with a reminder:
A PS recap of everything … You want to recap your entire offer right here at the bottom, in the P.S. (post script).

In case you are being confused with any of the steps aforementioned or you would like to more about Marketing. Do well to chat me up.

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