The Tag Heuer watch brand is taking a new step in its Web3 exploration. The Swiss luxury watch label will now let its users set non-fungible tokens (NFTs) as a watchface. The feature will be enabled in Tag Heuer's ‘Connected Calibre E4' smartwatch. With Metamask, an NFT-storing wallet service provider, has been partnered to wire these NFT watch faces. The development comes after Tag Heuer recently opened payments in 12 cryptocurrencies, including Bitcoin and Ether, among others.

The NFTs from Metamask that will make it to the faces of Tag Heuer's ‘Connected Calibre E4' watch will be displayed in a hexagonal format.

NFTs from popular series including the Bored Ape Yacht Club, CryptoPunk, Clone-X, and World of Women will be displayed on these watches.

Full details here
https://coins-gazette.com/post-detail/tag-heuer-to-let-its-users-set-non-fungible-tokens-nfts-as-a-watchface