Effective marketing underlines a well-thought-out marketing strategy. It enables you to clearly define the goals, outcomes, and roadmap to achieve them. Here’s a checklist you should follow while creating a WhatsApp marketing strategy for your business.

1. SET YOUR GOALS
To set your goals for WhatsApp marketing, use the below approach.
a. Analyze the existing marketing funnel.
b. Identify the gaps/ weak spots in your marketing.
c. Address those problems using WhatsApp.

For instance, Your ads conversion rates are low, as a lot of product queries coming after seeing the ads remain unaddressed.
Here is the solution, you can run Ads that will directly open a WhatsApp chat where people can ask their questions or proceed to purchase on your WhatsApp store or website.

2. BUILD YOUR BUYER’S PERSONA
A buyer’s persona is a representation of your customer. It’s important because, with a clear picture of who you’re marketing to, it will be easier for you to develop effective and targeted content that speaks to your ideal buyer’s goals and challenges.

For example, in order to build a buyer’s persona you can look into the data of people who have purchased from you. With this, you can use your Ads data, your contact lists, or even the ordered items.

3. GET WHATSAPP BUSINESS API
The WhatsApp Business app is available for both Apple and Android users. It is available for free but has certain limitations. WhatsApp Business app provides basic features like away messages, quick replies and message templates.

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To learn more on how to promote your business on WhatsApp.