Many people's idea about marketing is sales, sales, sales, and more sales. So, when you see their marketing creatives, it is full of marketing jargon, sound more "spammy" and lack the touch of creativity.

Most times, people want to be able to relate to things. Generic words are not relatable. In marketing, you shouldn't forget that it is all about communicating to people, making what you offer very appealing to them, and finding every means to make your product irresistible.

So, instead of posting "do you need mangoes? I sell affordable mangoes", try to educate your audience on the health benefits of mango, try to tell them stories of how people made healthy choices of eating mango and how it helped them.

This way, you are no longer only reaching out to people who are looking for mango to buy, you are also making those who never knew they need mango understand why they need mango.