The average Nigerian Copywriter faces many hurdles when compared to their counterparts in developed countries.


Some of these hurdles include the harsh reality that:

i.) Nigerian Clients can't afford to pay them properly.

ii.) Foreign Clients who can afford to pay them properly have a low level of trust in their capabilities.


This problem prompted a Veteran Nigerian Copywriter who has made Millions of Dollars in Copywriting Fees to create a Blueprint that other Nigerian Copywriters can follow in order to start getting high-paying gigs from Foreign Clients.


This Blueprint which contains 11 modules was designed to show you:

- How You Can Create A Standard Portfolio That You Can Present As Proof Of Your Capabilities

- A Proven Process You Can Use For Getting Clients Who Pay Between $1000 - $5000 Monthly

- How You Can Properly Set Up Your Various Social Media Profiles In Order To Attract High-Paying Clients

- How You Can Effectively Work Remotely With American Clients


And many more...


CLICK THE LINK BELOW TO GET FULL DETAILS OF THE BLUEPRINT NOW:


https://taiosquare.com/copywriting-blueprint

Ignorance Stage - Educate them about the problem based on what they might have been ignoring

Problem Aware Stage - Aggravate Problem & Offer Solution

Solution Aware Stage - Present the Unique Mechanism that differentiates your solution from others

Audience Insight (finding out what your target audience already know)

and

Customer Profiling (finding out what your target audience biggest fears, hopes & suspicions)

Are the two most important processes involved in carrying out Copywriting Research

Your Copy should address the deepest pain your readers are facing instead of addressing their general pains

E.g.

'This drug will stop your wound from oozing a foul smell because it cannot heal'

Instead of

'This drug will cure you of your Diabetes'

People would spend their money on what you are trying to sell to them if your Copy addresses what they do behind closed doors (their innermost desires),

As opposed to your Copy addressing what they say in the open, which is not really what they want

A Script Copy is written for Video Sales Letters and Webinars.

Writing a Script Copy is a different ball game from writing a regular Copy that will be read by a user.

A Script Copy has to be written with visual impact and viewing experience in mind.

When writing an ad copy, you need to think platform-wise.

You can't use the same tone or length you would use for an Instagram Ad for a LinkedIn or Twitter Ad.

Each social media platform has what works for it, you need to play by those rules.

Since you should treat you Copywriting as a business,

You should have a separate account for receiving your Copywriting fees.

This prevents you from spending the money as it comes,

You pay yourself a salary at the end of each month and reinvest the rest into the business.

Once you understand the basics of Copywriting:

- Market Research
- Getting (& holding) Attention
- Product Positioning
- Offer Presentation
- Closing

You'll make lots of money

Give me jobs to write

An angle is simply the perspective from which you present your big idea/promise

Even if your big idea/promise is very solid, if you present it from a weak angle, your copy will flop.

A very effective method of presenting your big idea/promise is by using current events

When drafting your Call to Action, you need to realize that humans procrastinate a lot (even for the easiest things)

Therefore you need to include 'Scarcity', 'Urgency' & 'Guarantees' in your Call to Action to ensure that your reader is compelled to take action immediately.

Ideally a sales copy should have various transition points.

Transition points are used to connect the different blocks of your sales copy together,

So that the message your are passing to your reader makes sense.

Refusing to include transition points can leave your reader utterly confused.

Adding proof to your copy increases its believability tremendously.

This shows your reader that you are not bluffing or making false claims.

Testimonials and Case Studies are the most common examples of proof.

The Offer section of your copy is one of the most important sections.

If you don't do it effectively, you will lose a lot of potential customers on the spot.

Like Alex Hormozi would say, you need to make an offer so good that your reader will feel very stupid for not taking it.

When writing an ad copy, you need to think platform-wise.

You can't use the same tone or length you would use for an Instagram Ad for a LinkedIn or Twitter Ad.

Each social media platform has what works for it, you need to play by those rules.

Building blocks of a great Sales Copy:

- Lead

- Discovery Story

- Unique Mechanism

- Proof Section

- Product Introduction

- Pitch

- Offer Section

- CTA

7 proven lead types:

- The Secret Lead

- The Story Lead

- The Problem-Solution Lead

- The Prediction Lead

- The Big Promise Lead

- The Offer Lead

- The System Lead

Hooks are used to hold the attention of readers by making them curious of what lies ahead in your copy.

You need to use hooks at different points of your copy, else your reader becomes bored and you lose them.

Your discovery story is basically the background story of how you discovered what you are proposing to your reader.

This type of stories are very powerful as many of your readers can relate with them.

Your unique mechanism is that 'special' thing that differentiates the product you are offering from others.

This is particularly important when the awareness level of your reader is high

They've seen it all, they've used terrible products before, so yours needs to be different.

Adding proof to your copy increases its believability tremendously.

This shows your reader that you are not bluffing or making false claims.

Testimonials and Case Studies are the most common examples of proof.