The present era of online marketing has evolved so much that it has created fierce competition among many online organizations and businesses. Well, if there is anything that is still common, it is the inclusion of anchor text links in press releases that they post. Earlier, the SEO (Search Engine Optimization) boosting process of a press release used to be done by including a lot of keywords in online content. It almost seemed as if the more links it got embedded in the body of the content, the more genuine and credible it looked. But now, gone are the days of including too many links and keywords in a single content. After Google came up with Penguin in 2012, the game of search engine marketing changed forever. In addition, organizations now find themselves charting out several strategies that can cope with Google's mechanism to make their press releases rank in search results.

Considering the change that has taken place, you might think that there is no scope left at all for implementing anchor links. But to be honest, that is not the case, as you can still use anchor text in press releases.

Hence, to learn the right way of using these links, follow the below-mentioned tips:

1. Initiate With a Well-Written PR - The first step is all about writing a press release that is rich in the news. The more newsworthy it is, the more the chances are of it getting picked by journalists for publication. Here, you would not like to mess it up by adding unnecessary information that is not relevant to your business or work field. Instead, try adding elements to your content that will drive more and more traffic to your PR.

Be it an investor or a media house, a well-written PR always carries a huge scope of going viral online. So, try to write the PR by stepping into the shoes of your customers, audience, and fans. Think of all the solutions they would expect from your end. While writing your content, always research more about fellow market competitors and come up with an overall analysis of what they are offering compared to you. These all will act as guidance for you to write a good PR, worthy of attention from publication houses.

2. Add Links Wisely - If you are still in the hope of adding too many anchor texts in your press release and succeeding with the marketing aspects, then you are wrong. It will look nothing except a spammy PR intended to drive traffic to websites in an unnatural manner. Therefore, try to add links to the most important lines or body parts of your PR.

The parts that shift the dimension of a topic in a PR is the place you must add your links. Adding up links just for the sake of marketing won't help, as considering adding links that can support the cause of your news. To conclude, it can be said that if adding links to your press release takes a toll on you, you can always take professional assistance from several renowned agencies online.

3. Implementation of Right Keywords - Keywords are a very vital aspect while marketing your press release online. Using the same keywords and posting content on your website will irritate the audience, resulting in a loss of patience. Marketing content must always be clean enough to portray the subject matter of the news and can relate to your announcement.

It can be releasing a book or launching a smartphone, or even launch of a new car, do not try to stuff it with keywords that don't fit the needs of your audience. The right keyword is the one that can naturally bring in readers and potential customers to your website. It can also help gain credibility and brand value in the market, which can give you an upper hand in the market against your competitors. Therefore, consider using secondary keywords other than primary keywords, as the former will support the cause of the latter. Some of the tips that you should follow while incorporating anchor texts in your PR are as follows:

• Always try to implement your brand or business name in anchor text links. This will let people know about your brand, resulting in better recognition of your business.
• One of the common mistakes that people commit while composing a PR is not including the full URL of the company or business in the body of the content. While you incorporate the shorter URLs in the content's body, try to include the full URL too.

4. Choose The Proper Anchor Texts - Choosing anchor texts that support your business is not the ideal solution for picking up the good ones. Instead, try to only focus on the right and specific ones that support the press release in an ideal way. For example, mentioning and introducing the company's name in the first paragraph of the content is an advisable recommendation. Research and place alternate keywords for off-site and on-site posts, as they will boost online exposure at a higher rate.

If you are mentioning a person and his/her quote in your PR, link their name to their official handles like LinkedIn or Twitter. Last but not least, alongside including all the right anchor texts, include a full URL of your business website at the end of the press release.
Now that you know about the tips on how to embed anchor links in a press release, try to make the most out of all the above-mentioned tricks and techniques by properly executing them.