Introduction to click-to-WhatsApp and its Benefits.

With more than 500 million users, WhatsApp has grown to be one of the most widely used communication apps. Small and large businesses use it to connect with customers directly, and on a personal level, it is seen as a quick way to voice complaints about goods or services. Fintech companies also use it to send OTP. You see businesses investing in “Click-to-WhatsApp” since it can be used for nearly any issue and is recognized to be one of the safest communication platforms available today. You may add a “Send Message” button that starts a WhatsApp chat to your Facebook or Instagram ads using the Click-to-WhatsApp advertising service. Customers can chat with your business on WhatsApp by clicking the button in your advertisement in this manner.


Uses of Click-to-WhatsApp

1. Convert leads to paying clients
2. Manage client service
3. Directly market your goods and services
4. transactional messages sent automatically (restricted to WhatsApp Business API).

How it works

1.Download and launch the WhatsApp Business app
2. Review and accept the Terms of Service
3. Register your phone number by selecting your country and verifying the number
4. Allow access to contacts and photos
5. Create an account by adding your business name, category, and profile picture
6. Build your business profile by adding your address, opening hours, etc.
7. Start chat conversations with your customers
8. Link your online/ social media Ads to your WhatsApp number so that when they click on your Ads, they will be prompted to your WhatsApp number to start a chat. To do this, send a message now to hello@cybertronads.com

Benefits of Click-to-WhatsApp

1. Broadcast messages to Unlimited users in one go
Integrate your CRMs & Software to automate Notifications on WhatsApp. E.g. Order Confirmation, Delivery Updates: Automated notifications are those that are sent out whenever a user does an action, such as making a purchase, paying for something, etc. These days, notifications are typically provided via SMS and emails. You’ll obtain higher Open rates and conversions if you automate these WhatsApp alerts.
2. Send WhatsApp Retargeting Campaigns to segregated audiences
3. Provide Multiple Human Live Chat on unlimited devices using the same phone number
4. Create a Powerful Brand Identity
5. Personalized messages: The best platform for customizing your consumer experience is WhatsApp. Emojis and rich media options like images, audio, files, interactive links, and more make it possible to generate customized messages that will improve your customers’ buying experiences.
5. Unmatched Security with End-to-End Encryption: End-to-End Encryption provides unparalleled security. This security question is removed from WhatsApp when end-to-end encryption is enabled. Similar to this, all communications sent over the WhatsApp API between businesses and customers are secure and encrypted from beginning to end.
6. Reasonable Prices: WhatsApp is the most cost-effective marketing channel for your goods and services. Use of the WhatsApp Business App spares you from paying for advertising. However, the WhatsApp Business App has incredibly few capabilities, which may not be sufficient for companies with large message volumes.

Do you need help in creating and managing your ad campaign today? have a chat with us at hello@cybertronads.com or visit our website at www.cybertronads.com Don’t forget to leave a comment if you enjoyed this article. Pls click the link below to follow our medium page and read more informative article.
https://medium.com/@cybertronads/introduction-to-click-to-whatsapp-and-its-benefits-2499a063e4ba