WorkNigeria - We are recruiting for our client, a fast-growing financial lending company in Nigeria.

Job Title: Head of Marketing and Communications
Location: Ikoyi, Lagos.
Job Type: Full Time

Job Summary: We are seeking a Head of Marketing and Communications to lead the strategic marketing communications to SMEs in our first market, Nigeria. You will define and drive the brand to a range of stakeholders, tailoring messaging and developing marketing campaigns and activities. While building and leading the marketing team, you will be crucial to further developing our brand proposition and to providing marketing direction across the organization to support the key deliverables.

Responsibilities
- Generating large volumes of qualified leads, which we will be forwarded to the sales team.
- Increase loan counts disbursed each month by sourcing new leads and also creating messaging that increases conversion rate and retention rate.
- Increase the conversion rate of SMEs to whom our salespeople reach out, so the company maximizes our sales team effectiveness.
- Increase borrower retention rate by marketing to and communicating with current borrowers.
- Collaborate effectively with the recovery team to drive impactful results.
- Manage the brand to ensure consistent communication of the organization’s mission and values across all channels while maintaining and promoting the brand's integrity at all times.
- Develop and oversee the delivery of a corporate communications strategy to build the organization’s brand and reputation, including writing and editing compelling and quality copy.
- Develop a stakeholder engagement strategy to maximize relationships with clients, investors, partners, and intermediaries.
- Provide new structures and frameworks in terms of branding and marketing from which your team can develop marketing activities to support the organization’s activities, including market research, sales collateral, partnerships, and advertising.
- Identify and effectively utilize a range of channels to deliver successful results including above-the-line, direct, and digital marketing.
- Monitor and measure the effectiveness of all marketing/communications activity.
- Manage internal communications.
- Manage the marketing budget.
- Act as spokesperson and ambassador for the organization as part of the senior team.
- Market intelligence gathering.
- Managing new business pitches.
- Undertaking commercial negotiations.
- Ensure customers are satisfied with our level of service delivery.
- Analyzing the success of marketing campaigns and creating reports.
- Collaborating with product and engineering team design and other forms of marketing to maintain consistency in branding.

Competencies:
- Analytical and great attention to detail
- An understanding of trends and an ability to respond to consumer needs
- Creativity and an ability to produce innovative and original ideas
- The ability to manage and allocate budgets
- Excellent written and verbal communication skills.
- Experience with and an understanding of market research
- Bold, ready to become a change agent
- A creative, forward thinker
- Time Management Skills

Requirements
- 8+ years of experience in marketing, including online and offline marketing
- Experience in managing a marketing team.
- Professional Marketing Certifications by CIM.
- Hands-on experience in prolific marketing campaigns
- Outstanding knowledge of web analytics and Google Ads
- Excellent leadership and project management skills
- Performance marketing experience
- Good understanding of the Nigerian market
- Excellent Communication ability using all channels to optimize borrowers' experience and build trust with borrowers in Nigeria
- Online community management
- Financial services - You should understand the fundamentals of banking, especially SME lending
- Paid advertising experience
- Proven experience with referral programs and past PR experience will be an added advantage.

Application Closing Date
30th September 2022.

Method of Application
Interested and qualified candidates should send their CVs to zainab.kazeem@worknigeria.com using the Job title as the email's subject.