Customers now have a wide range of purchasing options all the time, both in physical stores and online. Just with a finger touch, they’re purchasing groceries, clothing, prescriptions, furnishings, and almost everything that could sell in a shop. Psychologically speaking, because the customer couldn’t satisfy their craving for seeing the product physical while ordering it online, they feel a lack of patience and a great desire to receive the product as soonest as possible for immediate gratification. Therefore, retailers and eCommerce companies must deliver consumer orders the same day or the next day. Here comes the omnichannel logistics into the picture.

If the delivery will take longer than a week, 38% of online customers will cancel their order. When compared to these figures, 16% of customers will cancel their order if delivery takes 6-7 days, 15% if delivery will take 4-5 days, and just 8% if delivery will take 3 days or less, according to a report. Using the new technology to predict upcoming service or shipping delays is an excellent method to ensure a smooth order fulfilment process.

AWL India’s Omni-channel logistics platforms are enabling multinational corporations to coordinate dispersed supply chain and logistics activities, resulting in greater profits and quicker gratification.

When a business has both a brick-and-mortar store and an e-commerce distribution centre, good omnichannel supply chain management and logistics are intended to give customers a seamless and satisfying shopping experience. The key to getting good outcomes and avoiding the issues mentioned above is partnering with the right 3PL supplier like AWL India and utilising the precision, speed, and convenience that technology provides, and AWL India has incorporated it into its supply chain management processes and warehouses.

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