The sole purpose of every business is to make profit regardless of the scale. Every business owner knows that no matter how fantastic his/her business proposition may be, the efficiency of advertising cannot be undermined. Just like the popular question goes "Can you light a candle and still cover it rather than set it on a lamp stand to illuminate the room?" The answer is "NO".

Also note that it is one thing to advertise and another to advertise rightly. By advertising rightly, you must have done your study to know what advertising types and strategies to adopt in ensuring resources are not being wasted but rather your campaign goals are achieved. I mean, nobody wants to see their hard earned money being washed down the drains just like that.

So having said that, let's get down to these factors you should consider when running billboard advertising to eliminate risks of wasting resources; time and money.

1. Target Audience:
Who is your target audience?
This is the first question you should ask yourself of which when answered, you have like 40 percent of your challenge resolved.

Every effective advertising campaign must start with clear identification, understanding and description of your target audience. This understanding helps to shape your contents/messages and determines the medium(s) you would select for your ads placement.

Note: Your audience, message and medium must be aligned. This is because, the right message put in the wrong medium or targeted to a wrong audience is useless.

2. Location
Where can you find your target audience?
To answer this question, you'll need to answer these sub questions to give you insights as to where you can find your target audience.
Where do your target audience go to?
Where do they hang out?
What routes deliver most of your target audience?

If you are advertising a luxury brand , then it best to target highbrow areas or touch points like the airports.

3. Billboard Type
Having made a resolve on the location, the next factor to consider is selecting the right billboard type.
When selecting the right billboard, ensure it is visible from atleast 200 metres. Look out for things that may obstruct the billboard like trees, buildings or other billboards.
Do ensure that the billboard matches your brand stature. For example, if you are advertising a premium brand, then you need a premium billboard structure like an LED or an imposing static billboard.
If you need help with selecting your preferred billboard type, you can visit platforms like adspots.ng and co. They have a wide variety of billboards that suits your brand, budget and in locations across the country.

4. Budget
How much are you willing to spend?
This may not necessarily be under your control as the right billboard at the right location may be more expensive than your intended budget. However, you still need a budget to serve as a guide.

5. Tracking
You don't just want to advertise but need to be sure that it is visible to prospects which would then lead to achieving your campaign objective.
To that effect, you will want to put in place a mechanism to monitor the billboards to ensure you get the exposure you paid for.

For example, if the billboard material has been destroyed by a rainstorm, you need to know on time so it can be replaced immediately.

6. Regulatory Compliance
When selecting a billboard for advertising, do ensure that the owner has fulfilled regulatory requirements like registration and payment of fees to avoid disrupting your campaign or any embarrassment that may arise from a REMOVE notice being placed on your ad material. This is why it is advised you visit platforms like adspots.ng to select billboards for your campaign as all board owners there have all regulatory requirements fulfilled.

Hope this helps.
From your favorite Advertplug.