With the era of lead management planning and processing...it's no longer a thing of set up and leave for crm managers to qualify leads, but now sales team need to understand how to actually identify a quality lead and those that don't convert should not be ostracized, but should be follow up via due process of upselling and segmentation.

What is Lead Management System in Marketing

Enjoy a well illustrated article on what lead management is, and maybe find the solution to your ads campaign not converting enough to offset your marketing budget.

What is Lead Management System in Marketing

Lead Management is the process of acquiring and managing leads (potential customers) until the point where they make a purchase.

DFSX7890:
Lead Management is the process of acquiring and managing leads (potential customers) until the point where they make a purchase.

You're absolutely right, but most online marketers believe in just placing ads and wait for it to convert... not realizing their are steps in the levels of conversion process.

Good read, thanks for sharing.