EXCLUSIVE MEDIA ENGAGEMENT WITH A FAST RISING HIGHLIFE MUSIC MAESTRO FROM THE SOUTH EAST, ALLOWANCE UMUNNAKWE


+ Njoku Macdonald Obinna

Owerri, Imo State.

Suddenly, a new entrant into the Nigeria's highlife music genre and entertainment industry has eventually found his voice and space despite the ever competitive industry.

The rave of the moment, Umunnakwe K.O.P known by his stage name as Allowance Umunnakwe, who is believed to be a true reincarnate of the late highlife music legend, Chief Sir. Dr. Morroco Maduka, has left no one in any doubt that he is the chosen one to sustain the legacy of the late highlife music icon who died on the 29th October, 2020 , at the age of 73 years and was buried on April 8, 2021.


Born on the 6th September, 1988, into the blessed family of Hon. Elias. N.Umunnakwe Ugorji Obidike from Umudaragwu Umuokwe , Awow- Omamma, Oru East LGA, Imo State, Nigeria. With his brand of highlife music genre , Allowance Umunnakwe who pulls crowd at his shows and live performances is qualified to be called a music maestro in the industry having proven his stage crafts in the number of recorded songs which are already making impact and tearing the airwaves with promises of a greater hold on the future.


In this exclusive interview with the Publisher of 4th Estate Reporters, Njoku Macdonald Obinna, the highlife music maestro- Allowance Umunnakwe reveals the secret behind his passion for a career in music, his staying power and inspiration drawn from the late highlife music legend, Dr. Morroco Maduka.



When asked the driving force behind his music career and choice over his profession as a trained Architect; he revealed that it was God in the first place who implanted the calling in him as he was born with three major talents of music, football and architecture. While his father, Hon.Elias N. Umunnakwe had wanted him to pursue a career in the field of Architecture, he had to look inwardly for his passion, calling and what he had love for which is music. Good a thing, he is currently making waves with his irresistible songs that appeal to the soul of his audience with the expected moral lessons therein.


However, one thing is to produce a song; another is for the song to appeal to the public and gain acceptability in the market and among the business and political class. With a highly impressive inroad into Anambra State and South East, Allowance Umunnakwe has established himself in the Highlife music genre with the following songs:
• Ubasinachi
•Dike Nú Na Mba
•Iyierioba Na Israel
•Ako Na Uche

•Tribute to late Morroco Maduka; a song which got him acceptability by the Ekpkili music fans around the world, thus, the perception that the late Highlife music icon , Morroco Maduka, was his father. While Iyierioba Na Israel; a song dedicated to Igbo businessmen living in Israel strategically positioned him in the diaspora with relative support he currently enjoys.


Opening up on early challenges, successes recorded so far and the path he had charted for future exploits in the industry, the young highlife music maestro, Allowance Umunnakwe, admitted that building capacity, assembling the right team in his band group and like-minds who shared same passion and vision with him was quite disturbing untill God provided the right people and instruments through the assistance of destiny helpers who believed in his talent and music career like:
• Chief Douglas Olemeforo Agbanwodikeizu of Awo-omamma.

• Chief Cajethan Chukwu Onowu Ezi Awo1
Bruno Hotels LTD.
Denyor Generators. Ltd.

• High Chief Innocent Uzoka.
Ubasinachi of Oru.
Young Classic Investments.

• Prince Kennedy Chima Owulezi
Enrken Nig. Ltd.

• Chief Victor Ginikanwa Nwaire. Omereoha of Oru.
United States of America.


The second edition of the robust engagement promises to be more exciting, attention - captivating and mind-blowing as we dispassionately look at some of the new development and related exploits made by this fast rising highlife music maestro from the South Eastern Nigeria, West Africa .



Njoku Macdonald Obinna


Media Consultant| News Reporter|PR- Expert


Publisher,


© 4TH ESTATE REPORTERS.

Great talent.