One visible difference between a 20th-century and the 21st-century marketplace is the ability to play smart in the latter.

To work hard was fashionable advice given to business owners to get them to promote their business in the old time. But now, this advice has seen better days and working smart is the new normal.

A necessary skill that every entrepreneur – whether greenhorn or expert – needs in the 21st-century business space is the ability to play smart in the digital space. And playing smart requires learning and acquiring vital information to help you maximise the digital space potential and be relevant. Social media in particular is crucial to business success.

To this end, below is some relevant information that you need to have about some popular social media applications in order to be a smart digital market player.
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