Unless you have been under a rock, by now, you must have seen the uproar over a disallowed goal in the English Premier League.

In a top clash between two previously unbeaten sides; Tottenham Hotspur and Liverpool, a perfectly legitimate goal by Liverpool’s Luiz Diaz was ruled out for offside. This contentious decision has seen the entire footballing community up in arms.

Coupled with two red cards, Liverpool eventually lost the match by a 2-1 scoreline.

Betting companies by virtue of their desire for profit, naturally towed the official line and across the board, Diaz’s goal was ruled out.

However, one betting company made the bold decision to raise its head above the crowd & toe the line of integrity. Betano went ahead and paid all bettors that had played the bet option/market; “Anytime Goalscorer Luis Diaz”.

This action prompted an outpouring of goodwill across social media ( https://twitter.com/Betano_Nigeria/status/1708417256672096754 ) in all the countries where the company is licensed to conduct betting operations.
This action isn’t new to customers who have been betting with the brand since its official launch in Nigeria in April, 2023. The company is one that prides itself on integrity at all times even if it costs

money/profit. Its commitment to Corporate Social Responsibility (CSR) in all its operations as well as to promoting responsible gaming ( https://kaizengaming.com/responsible-gaming-policy/ ) stand it out as an empathetic thought leader.

The incident underscores the responsibility that betting companies have in ensuring that they make the right decisions when situations like this arise. It is a reminder that bettors trust these platforms to deliver not just excitement but also fairness, integrity and honesty in its offerings. Betano's (www.betano.ng/) actions have set a positive precedent, encouraging other betting companies to prioritize customer satisfaction at all times and toe the line of integrity in their operations.