Meta will demand disclosures for political advertisements generated by AI and modified

Meta Platforms announced on Wednesday that starting in 2024, advertisers will be mandated to indicate when artificial intelligence (AI) or other digital techniques are employed to modify or fabricate political, social, or election-related advertisements on Facebook and Instagram.

As the world’s second-largest digital advertising platform, Meta explained in a blog post that it will make it obligatory for advertisers to reveal whether their modified or fabricated ads depict actual individuals as engaging in actions or uttering statements they never did, or if they digitally generate a lifelike person who is non-existent.

The company will also request advertisers to reveal whether such advertisements depict events that never occurred, manipulate real event footage, or represent real events without employing the genuine image, video, or audio recording of the actual event.

These policy amendments, which follow Meta’s previous declaration of prohibiting political advertisers from utilizing generative AI ad tools, are being introduced about a month after the Facebook parent company disclosed its plans to extend advertisers’ usage of AI-driven advertising tools that can rapidly produce backgrounds, adjust images, and create different versions of ad copy based on simple text prompts.

Google, the largest digital advertising firm under Alphabet, recently unveiled comparable generative AI ad tools for customizing images. They also expressed their intention to maintain a political filter for their products, preventing the use of certain “political keywords” as prompts.

U.S. legislators have expressed apprehension over the utilization of AI in fabricating content that falsely portrays political candidates in advertisements, aiming to influence federal...



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