BETA BRIDGES CELEBRATES A DECADE OF LEADERSHIP IN TRACKING TELEMATICS; UNVEILS FUTURE PLANS

Beta Bridges Ltd., Nigeria's leading tracking telematics and speed limiter company, is excited to announce the celebration of her 10-year anniversary of business operations in serving her customers. This significant milestone celebrates a decade of service, growth, and innovation.

The MD/CEO of Beta Bridges, Mr. Richard Abiodun, stated, "Our 10th anniversary reflects our unwavering commitment to excellence and customer satisfaction in all we do. And especially for our tracking offerings, we are the pioneers of empathetic service, professional responsiveness, and innovations aimed at enabling our diverse customers in all they do. We could envision the future from 10 years ago that our customers would want to be more enabled beyond the supply of just product installations for their vehicles and their other movable assets; hence, we consistently invested heavily to meet this gaping need. Even after this decade of remarkable success helping to reposition our tracking telematics industry, we still feel that our teeming customers deserve more. From here into another 10 years, we commit to upping the gears in providing better satisfactory services to our valued customers."

Over the past decade, Beta Bridges has achieved several milestones, becoming recognized by industry regulators such as the Nigerian Communications Commission (NCC), the Federal Road Safety Commission (FRSC), the Standards Organisation of Nigeria (SON), and the National Automotive Design & Development Council (NADDC), amongst others.

As the company celebrates, Beta Bridges deems it ripe to rebrand to Beta Tracking, from an essence and intent to sustain her offering of better, cutting-edge tracking and fleet technology solutions as a total better experience to customers. With this comes the company’s intention about her emergence into a better-structured firm that satisfies her customers maximally. The anniversary launch event, scheduled for November 30, 2023, will highlight Beta Tracking as a brand of Beta Bridges, repositioning herself in the market through various corporate and marketing activities, including the launch of a thought leadership platform tagged Beta Roundtable, consumer promotion, and commemorative gifts, amongst others.

Looking ahead, Beta Tracking from Beta Bridges aspires to become the first multinational tracking & telematics organisation in Nigeria, exploring foreign ventures to benchmark its value offerings as a legally registered company. With over 62,000 installations since inception, their focus remains on security, safety, asset performance management, and value savings with support technologies for vehicles and other movable assets. And apart from these support technologies being her company flagship, Beta Bridges also offers branding consultancy, marketing communications services, and training through her sister company, Beta Bridges Training Institute. Beta Bridges operates from her Lagos head office and has an operational spread across major Nigerian cities, including Abuja, Portharcourt, Benin, Ibadan.