One of the first principle of business every enterpreneur is taught about setting up a business is finding a good location. But aside other factors/principles, good location is not enough to make your business succeed. You also need the right environment (Environment here I mean your external environment, your community or your surrounding).

You can have a good location, good human resources, best of ideas, good finance, best strategies, wonderful business plan etc in the wrong environment. The effect is your business remain flat with no promising future.

What is a wrong environment? I will explain with an illustration. Assuming you have a block moulding industry where people’s tradition make them prefer building with bricks. Another example is having a mobile/web development company where people don’t value/know the potential or have the need for web or mobile apps.

If you are in any environment and more than 50% of your customers comes,

http://nairabrains.com/2011/11/how-your-environment-is-killing-your-business/