The year 2011 has witnessed its own fair share of television adverts in Nigerian TV stations. We bring to you the top 5 adverts that have made the most impact especially in creating awareness and brand building for the particular product or service it seeks to promote.

In choosing this list of most successful ads on TV we have taken into account the following criteria;

- Relevance of Message Idea: A Television ad has to draw attention to the product/service it promotes. Using a combination of tools and ideas the ad has to portray actions or messages relevant and in line with the product/ service intended image.

- Fun and Remembrance: It has been proven that an ad need not be serious to get attention. In fact the funnier an ad (with relevance of course) the better it is remembered and thus the more impression it makes on the viewers.

- Call to Action: According to one of the early masters of advertising David Ogilvy advertising should be regarded as a salesman and thus judged in terms of its return on investment. An effective ad shouldn’t seek only to create awareness. It also has to spur the viewer to want to make purchases or actually take advantage of the advertised product or service.

- Creativity: enough said.

We used the above criteria to keep our selection simple and straight to the point. Now, the top 5 most influential TV ads in Nigeria for 2011.

1. Indomie Noodles “Mama Do Good O”: Indomie, with this advert showed why it may not be stepping down as the undisputed leader in the noodles market anytime soon. The creativity that has come to be associated with their advertising campaigns shone through in this particular ad.

http://nairabrains.com/2011/11/top-5-most-influential-and-effective-tv-adverts-in-nigeria-for-2011/