I think sellar A would be the best option, especially in our current economy. Right now people are not looking for an extra product, they are looking for where they can get things a lot cheaper. While seller B is also a good one but definitely not in our present situation.

Seller B. Anywheres there is free u see Nigerians

See sense.

Option b definitely, making twice my investment b d Koko. I don't mind spending cost. Will always go for a bigger bag

Option most definitely, will always go for the bigger gain even though I av to pay double.

maureensylvia:
Seller A
Normal price N70,000
Promo price N35,000

Seller B
Price N70,000
Promo: Buy 1 get 1 free

Which of the two pricing options do you think customers will grab faster?

1. The poor would go for one bag at 35k.

2. The rich with higher purchasing power would opt for 2 bags at 70k.

Many respondents answered the question from their own financial stand point.

To increase patronage and sales, the first rule in a workable pricing model is affordability.

When minimum airtime credit cost 500 naira, many phone users would rather receive calls than make it until telecom companies came up with lower airtime recharge credits. Now 100 naira and #200 recharge cards are available.

A lot of Nigerians can afford to drink Milo, Bournvita, etc, because they are packed in sachets and affordable.