IF YOU'RE A SELLER ON FIVERR, YOU NEED TO READ THIS

Following these tips will help you get a better sense of how the Fiverr algorithm works, and how you can improve your gigs to get better results:

1. Search optimization (SEO) for your gig

Most of us have no clue when it comes to SEO. It’s some strange expert term used by people to get we-bsi-tes high up in Google, right? Well, it’s a bit more than that.

SEO stands for Search Engine Optimization.

What is the search function on Fiverr? A search engine for gigs. So it makes sense that you have to optimize your gig so the search engine will see it as relevant when people search for your niche.

This is done using keywords. Keywords are simply relevant words for your niche. If you’re selling voice-overs, “voice over” is a relevant keyword. If you’re selling explainer videos, “explainer video” is a relevant keyword, and so on.

2. Add relevant keywords to your Gig Title:

Just having a single, relevant keyword in your gig title could help your ranking.

Here’s an example:

If you’re selling voice-overs, and your title is “I will record a professional voice over for you”, “voice over” will be your main keyword. If someone is looking to b-uy a voice-over, chances are, they will search for that on Fiverr.

3. Add keywords to your tags:

You should also add relevant keywords as search tags in your gig. You’re asked to include 5 tags when you set up your gig for the first time. You can also add tags later, by editing your gig.

You should think carefully about which tags you use, to make them as relevant as possible. Take into consideration what people are searching for when creating your tags.

Me-ss-age me if you need more clarification on on any of the above

Your Freelancing Xpert
FOSA
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Finding great keywords:

A great way of finding good keywords is to search for similar gigs using the search function on Fiverr.

You’ll get suggestions based on popular search terms when you start typing in the search field. For example, if you type in “voice” in the search box, several relevant suggestions will appear.

This can help you to narrow down keywords that are popular and relevant for your gig.

In this particular example, “voice over”, “voice actor”, “voice acting” and “voice over male” could be good keywords to consider.

Adding details about your service that are relevant in search is also a good way of getting higher rankings.

For example, you can add the language of your voice over service, or if you’re making 2D explainer videos, “2D” would be relevant.

Another way of finding relevant tags is to look at the competition.

That successful gig with 1K+ five-star reviews in your niche is probably doing something right.

Check out which keywords the competition is using, and you may get in on some of that search engine goodness.

If you visit their gig and scroll down, you’ll see that gig’s search tags. Don’t forget that you should only use keywords that are relevant to your gig. You want the right people to find you in search, so use the right keywords.

Adding keywords in your Gig description:

Another important factor to remember is the gig description. While you should include keywords here as well, it’s important to not over-do it! If you stuff your description full of keywords, it will turn buyers away.

Once a buyer has landed on your gig, your main goal should be to have a professional, great looking gig description and video that tells the buyer why they should order from you.

This is your place to shine, so don’t destroy it with keyword-stuffing.

This doesn’t mean you should avoid keywords in your gig description, but you should include them in a way that looks natural to the reader.

Example: If you’re selling poster design, you could include your keyword by starting your description with “I will do amazing poster design…” and include sentences like “I’ve been working with professional poster design for 3 years…” etc. Just make it look natural.

Keywords in the Gig URL:

This ties together with keywords in the gig title. Remember that you can’t change the Gig URL after you have published the gig, so make sure to consider this when you’re setting the gig up for the first time.

The link to your gig is automatically generated based on your gig title. If you place your most important keyword in the title of your gig as I mentioned earlier, it will become a part of your gig URL as well.

Increase your conversion rate

You might have seen the “conversion rate” in your gig stats. This is just a statistic on how many potential buyers you turned in to actual buyers.

Example: One buyer is looking for a voice-over, and he clicks on your gig. If he just takes a look before leaving, that’s not a conversion. If the buyer ends up making an order from you, that is a conversion.

Because of this, the conversion rate is a good indicator of how good you are at turning potential buyers into actual buyers.

There are several things you can do to improve your conversion rate. Having a professional gig video is shown to improve conversions. So are having a great gig description.