[b]"Fast forward 20-25years and Nollywood films are being sold in landmarks retail establishments in the western hemisphere such as 7-Eleven stores. Indeed the Nigerian movie industry has derived mass appeal in Africa and among the African Diaspora. Young first and second generation African immigrants in the west are introducing their high school mates, universities, and graduate school colleagues to the Nollywood phenomenon. It is no secret that this movie industry has warmed up the hearts of other Africans to be more understanding of Nigerians and the baggage that we present. One could argue that Nollywood stars such as Genevieve Nnaji, Omotola Jalade Ekeinde, Sam Efe Loco, and Nkem Owoh have unwittingly promoted Nigeria and Africa positively like other cultural educational entertainment icons such as Fela and 2Face Idibia.

Despite the aforementioned strides, the responsibilities on the shoulders of Nollywood cinematography are enormous. As the largest Black owned, controlled, and sponsored vessel to depict African and Black culture, education, and entertainment, the onus on them is great. The reality is that the Nigerian and Ghanaian movie industry and their tributaries surpass the reach of Black Entertainment Television BET, Centric TV, and TV One which are African American mass media enterprises that are located in the United States. Ironically, Nollywood might be unconscious of their exposure and conscientiousness in the global market. Otherwise how do they explain characters that only preach against piracy while completely ignoring the issues of parental and viewers rating systems? Some of us in the African Diaspora who are eager to introduce our children to African cultures think it is unwholesome for us to watch actors with limited acting skills resulting to gimmicks such as racial and intimate expletives. These words are used especially to pad their way through roles, without warning to the audience and devoid of context. Whatever happening to saying Waka, Shege, u de bonbonro cigar? Have we lost these Pidgin English lingos that were used to convey rage and jest some years ago?"[/b]
http://www.modernghana.com/news/368334/1/nollywood-hollywood-and-the-african-diaspora.html

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