Network marketing just like every other business has models. In network marketing, there is the conventional model of promoting the business which is the traditional-offline marketing method. This model is moribund and dead. It has frustrated more people than those it helped. In the other hand, there is the hybrid internet-oriented model of promoting network marketing which is the marriage of internet marketing and network marketing. This model is seriously creating waves and within a short time has created many millionaires than we can imagine. These include Mike Dillard, Jay Kubaseek, Norbert Orlewicz, Brian Fanale, Raymond Fong, Jason Better, Michelle Alpha Pescosolido, Ray Higdon just to mention a few. Network marketing is one of the industries that help men and women to escape the financial penury and achieve financial freedom from a very humble background with a very little capital. This new model of promoting network marketing is still very much missing in Nigeria. Thus, I can say that we are leaving so much on the table must especially in this time of economic recession, which has made many people lose their jobs. Based on this premise, my course could not have got a better timing than now.
Since the advent of 21st century and the information age, we have noticed the unimaginable power of the internet and its positive influence on every business. Internet marketing brought a new way of promoting, as well as, selling products and services. It is the application of sales psychology to promote products and services online. This threw up so many income opportunities which folks did not waste time to grab, master and start smiling to the bank at a very little cost. Being that internet marketing involves the application of sales psychology, smart network marketers started working out something that can help them make their trade easier and at the same time, make more money. That was what gave birth to internet network marketing. As soon as this was introduced, the black hat network marketers started using their stock in trade to defraud the unsuspecting customers. This became a problem in this new trade. But trust me, goodness must always find a way to vindicate itself. The solution to this problem gave birth to the principle of Attraction Marketing.
The principle of Attraction Marketing is the system of building relationship with the prospects through a consistent offering of real value, which in most cases is not focused on selling, but on building trust and commitment from the prospect. Attraction marketing has as simple step; connect>>>build rapport>>>be valuable>>>follow up>>>invite>>>expose>>>close.