Nairobi, 26 January 2012–Young people Tweeting from mobile devices are driving the growth of Twitter in Africa, according to How Africa Tweets , new research launched in Nairobi today.
In the first ever attempt to comprehensively map the use of Twitter in Africa, Portland Communications and Tweet minster analysed over 11.5 million geo-located Tweets originating on the continent during the last three months of 2011.This pan-African analysis of Twitter traffic was complemented by a survey of 500 of Africa’s most active Tweeters.
How Africa Tweets found that:
•South Africa is the continent’s most active country by volume of geo-located Tweets, with over twice as many Tweets (5,030,226 during Q4 2011) as the next most active Kenya (2,476,800).Nigeria (1,646,212), Egypt (1,214,062) and Morocco (745,620) make up the remainder of the top five most active countries.
•57% of Tweets from Africa are sent from mobile devices.
•60% of Africa’s most active Tweeters are aged 20-29.
•Twitter in Africa is widely used for social conversation, with 81% of those polled saying that they mainly used it for communicating with friends.
•Twitter is becoming an important source of information in Africa. 68% of those polled said that they use Twitter to monitor news. 22% use it to search for employment opportunities.
•African Twitter users are active across a range of social media, including Facebook, YouTube, Google+ and LinkedIn.
Mark Flanagan, Portland’s Partner for Digital Communications, says: “One of the more surprising findings of this research is that more public figures have not joined Africa’s burgeoning Twittersphere. With some notable exceptions, we found that business and political leaders were largely absent from the debates playing out on Twitter across the continent. As Twitter lifts off in Africa, governments, businesses and development agencies can really no longer afford to stay out of a new space where dialogue will increasingly be taking place.”
How Africa Tweets found that Twitter is helping to form new links within Africa. The majority of those surveyed said that at least half of the Twitter accounts they follow are based on the continent.
Beatrice Karanja, Associate Director and head of Portland Nairobi, says: “We saw the pivotal role of Twitter in the events in North Africa last year, but it is clear that Africa’s Twitter revolution is really just beginning. Twitter is helping Africa and Africans to connect in new ways and swap information and views. And for Africa – as for the rest of the world – that can only be good.”
The key findings of How Africa Tweetsand a high-resolution version of the infographic can be found at www.portland-communications.com
Portland Communications hopes that this survey will serve as a benchmark for measuring the evolution of Twitter use in Africa, shedding new light on how Africa communicates nationally, regionally and internationally. We welcome feedback and comments.
Suggested hashtag: #AfricaTweets
ENDS


Media contacts
Anglophone media:
Godwin Muhwezi, godwin.muhwezi@portland-communications.com, +254 700 395 376
Matt Gould, matt.gould@portland-communications.com, +44 20 7822 1721
Francophone media:
Alex Margot-Duclot, alex.margot-duclot@portland-communications.com, +44 20 7842 0152

Notes to editors
1.       Portland Communications is a strategic communications consultancy with a specialism in Africa. We have a track record of delivering strategic programmes across the continent for high-profile individuals, multi-national investors and campaigning organisations. Portland’s Nairobi office is integrated into a network of top agencies across Africa. www.portland-communications.com

2.       Tweetminster is a media platform that helps people and organisations discover the most relevant content about their personal and professional interests by dynamically analysing and organising in real time what networks of experts and influencers around any topic, industry or market are paying attention to.www.tweetminster.co.uk

3.       How Africa Tweets used geo-location to accurately identify the country of origin of Tweets.A geo-located Tweet refers to a Tweet sent by a user who has enabled location-based services.