Background:

Many business people who reach senior levels find their performance is reduced because the scope of their
business skills and knowledge remain relatively limited. The “Mini Executive MBA” has been designed with these people
in mind, and consists of a series of 10 one–day workshops which present the complete body of knowledge required to run a successful business or department.

Detailed course content has been developed as a result of University of Hertfordshire’s long and substantial experience supporting leaders and senior managers wishing to grow their Organization business in size or competitiveness.

Course Outline:

Module 1: Corporate Strategy & Planning
Module 2: Developing Leadership Skills
Module 3: Performance Management
Module 4: Financial Management
Module 5: Building a Sales Engine
Module 6: Successful Marketing
Module 7: Access to Finance
Module 8: Quality Management
Module 9: Sustainability & Succession Planning
Module 10: Monitoring, Evaluation & Feedback

General learning outcomes include:
An upgrade in the skills and competence of participants across all 10 areas, backed by a theoretical base
Greater clarity of direction and the ability to communicate that to staff
An enhanced understanding of the mindset of potential funders/providers of loans, a greater capacity to seek
and secure investment
Understanding the drivers of good marketing, resulting in better and more cost-effective client management
and marketing initiatives, leading to higher value sales and a higher conversion rate
Skills to benchmark internal systems & processes and implement a quality management system, resulting in
greater consistency of approach across an organisation and a reduction in cost
An understanding of the demands of future-proofing and the skills to address issues of succession now.
Improved ability to drive the performance of an organisation through effective motivation and management
Better financial management controls and a greater capacity to identify strong and weak spots in financial reporting, and therefore improve bottom line

Target Audience:
This program is customized for leaders and to put in their hands the latest leadership skills. Thus it is designed for Top Level Executive and managers, Senior Government Officials, HR Directors and Specialists, Administrators, Department Heads of Private and Public Organizations, and people in any form of leadership or decision – making position.

A must Attend MBA Program for Top Executives

Registration is on