Printed scratch cards aren’t just another promotional item - they can be a powerful marketing tool. By planning a scratch card promotion around a target audience, you can attract new customers, influence your existing customers to take action, and build word of mouth around your business. Versatile for almost any budget, print scratch cards should be in your company’s marketing arsenal.
Attract New Business

Advertising a chance to win prizes from your company is a sure way to increase footfalls at your business or exhibition stand. Individuals who win free products or services from your company and are satisfied with what they receive are very likely to continue with you as regular customers – and the only direct cost for this repeat business is a scratch card. People who are excited about a print scratch card promotion are also likely to talk about it to others after they leave, increasing traffic with little effort on your part.
Encourage Existing Business

A campaign in which you print scratch cards can encourage your existing customers to take a specific action, eg free trials of a new product, or an up-sell or cross-sell from products and services they've purchased from you in the past. Repeat purchases can also be encouraged with scratch cards by using limited-time offers, motivating your customers back to you before their offer expires.
Maintain Excitement

The length of a print scratch card campaign varies, but it’s important to maintain excitement about the scratch cards (and your business!) for the duration. Don't let a campaign go stale - better to have a short and successful burst of promotion with one game / campaign and refresh your artwork regularly to maintain interest. Alternatively, you need to ensure a good variety of potential prizes to maintain interest from your target audience.


Many printers are not equipped to print scratch cards, and if they are, may only be able to offer very limited choices with regard to how your cards are packed. In some instances, you may only need bundles of identical cards which you will mix during distribution. In other cases you'll need something a bit more complex. Consider how and to whom your cards will be distributed before you start - and download this free guide which is packed with hints and tips on how to get the most from your scratch card campaign.


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