1
Keywords in <title> tag
This is one of the most important places
to have a keyword because what is
written inside the <title> tag shows in
search results as your page title. The title
tag must be short (6 or 7 words at most)
and the the keyword must be near the
beginning.

2
Keywords in URL
Keywords in URLs help a lot - e.g. - http://
domainname.com/seo-services.html
, where “SEO services” is the keyword
phrase you attempt to rank well for. But if
you don't have the keywords in other
parts of the document, don't rely on
having them in the URL.

3
Keyword density in document text
Another very important factor you need
to check. 3-7 % for major keywords is
best, 1-2 for minor. Keyword density of
over 10% is suspicious and looks more
like keyword stuffing, than a naturally
written text.
+3
4
Keywords in anchor text
Also very important, especially for the
anchor text of inbound links, because if
you have the keyword in the anchor text
in a link from another site, this is
regarded as getting a vote from this site
not only about your site in general, but
about the keyword in particular.
+3
5
Keywords in headings (<H1>, <H2>, etc.
tags)
One more place where keywords count a
lot. But beware that your page has actual
text about the particular keyword.

6
Keywords in the beginning of a
document
Also counts, though not as much as
anchor text, title tag or headings.
However, have in mind that the
beginning of a document does not
necessarily mean the first paragraph – for
instance if you use tables, the first
paragraph of text might be in the second
half of the table.
+2
7
Keywords in <alt> tags
Spiders don't read images but they do
read their textual descriptions in the <alt>
tag, so if you have images on your page,
fill in the <alt> tag with some keywords
about them.
+2
8
Keywords in metatags
Less and less important, especially for
Google. Yahoo! and Bing still rely on them,
so if you are optimizing for Yahoo! or
Bing, fill these tags properly. In any case,
filling these tags properly will not hurt, so
do it.
+1
9
Keyword proximity
Keyword proximity measures how close
in the text the keywords are. It is best if
they are immediately one after the other
(e.g. “dog food”), with no other words
between them. For instance, if you have
“dog” in the first paragraph and “food”
in the third paragraph, this also counts
but not as much as having the phrase
“dog food” without any other words in
between. Keyword proximity is applicable
for keyword phrases that consist of 2 or
more words.
+1
10
Keyword phrases
In addition to keywords, you can
optimize for keyword phrases that
consist of several words – e.g. “SEO
services”. It is best when the keyword
phrases you optimize for are popular
ones, so you can get a lot of exact
matches of the search string but
sometimes it makes sense to optimize for
2 or 3 separate keywords (“SEO” and
“services”) than for one phrase that
might occasionally get an exact match.
Watch out for part 2

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