In the past, you could maintain a double standard and do well: calling your customers your most important asset in one breath and talk about pushing them off the wall the next. Those days are long gone. Not every entrepreneur these days lacks sincere motives towards customers and clients but the double standards do exist in the business environment.

Complacency is the most common enemy to success in business. Complacency is just the opposite of unfriendly sales tactics, but it is as destructive. We have gone into a business place and were attended to by a complacent sales person. By the time we leave the place, we are agitated if not extremely gutted. We want quality service, just like everyone elese does, and when we don't get it, we tend not to go back. But even conscientious service is not enough in modern times to motivate customers/clients loyalty. Someone is always waiting for your service to fail so they can add your buyer to their customer list: most typically offering greater variety and lower prices than you.

Imagine how a company that lost 5% of it's product in one year would react. Management would freak out and hold emergency meetings to know whose head will roll. This kind of circumstance would be seen as a crisis.Yet same company might lose 10% of it's customers and may not even know it. Many don't even know who their customers are, much less how long they have been around with them. Managers, owners and CEO's can be as complacent as staffs and employees.READ MORE http://www.instapy.com/2012/07/04/clients-and-customers-your-business-most-valuable-asset-a-new-perspective-to-customer-service/