Hello guys, I'm trying to do market research for my startup that targets beauty industry (hairs, makeup and accessories). I can't seem to hit any headway in getting the information I need that is relevant to Nigeria.

Anybody with help to relevant source(s) should please provide.

Thanks.

I'll be back. World Bank has great publications on Nigeria.

MissMeiya: I'll be back. World Bank has great publications on Nigeria.

Anything on this?

BodyKiss:

Anything on this?

Lol I forgot. I promise to look at it today

MissMeiya:

Lol I forgot. I promise to look at it today

Ok, would really appreciate. Thanks.

Beauty and Personal Care in Nigeria
Sep 2014 | Pages: 82
Price: US$2,400

EXECUTIVE SUMMARY
Competition and targeting new demographics leads to strong growth in 2013
Competition and advertising were major factors in the performance of beauty and personal care in 2013. More celebrities became brand ambassadors, and campaigns for a number of products in beauty and personal care were also targeted towards children, which is a major demographic group in the country. Local manufacturing also increased in 2013 compared with previous years, when the marketing of imported products was the dominant characteristic of the market. Increasing disposable incomes also continued to boost purchases of beauty and personal care products. Globalisation and the glamour portrayed by the media, both local and international, also created the desire for the means to improve self-worth and esteem through the use of beauty and personal care products. In oral care there was an advertising war in toothpaste, with existing companies and new entrants jostling for share.

Task-specific brands and vigorous marketing and advertising activities sustain value sales
Task-specific brands continue to enjoy patronage in the market. These products hint at elitism, and hence are rapidly becoming favourites amongst the middle- and high-income groups. Products such as deodorants and body wash/shower gel fall into this category. The competitiveness in the market is increasing, and new products are being introduced, accompanied by various advertising strategies. Thus, the growth in 2013 was faster than the review period average. 2013 witnessed an increase in the commemoration of Oral Health Day and Global Handwashing Day as part of strategies by companies to draw attention to their products. Advertising also continued to grow, with the new model of outdoor marketing, whereby advertising vans are paraded in the city, along with the use of the Bus Rapid Transport (BRT) in Lagos state, the informal commercial capital of the country, which has since been replicated in other parts of the southwest of the country and the Federal Capital Territory.

Domestic production gains traction
The huge dominance of foreign brands and companies in the Nigerian business environment is gradually giving way to local brands. There is a gradual shift from only importing foreign products to local manufacturing. Companies are gradually building plants and producing within the country to compete with foreign brands. Most of these products, however, are targeted towards lower-income consumers, which form the bulk of the population. Evans Industries, like Orange Drugs, has shifted from just marketing imported products to the local manufacturing of consumer goods. The growing enforcement of the ban on imported soap, which was put in place in 2004, was responsible for this. These companies, however, still rely partly on foreign contacts for technical expertise in some quarters. Given the concern around the quality of both locally manufactured products and imported products, in the last quarter of 2013 the Nigerian government inaugurated the National Steering Committee on the formulation of a National Quality Policy. This policy will also raise the bar in terms of standards of local production.

Store-based retailing remains the dominant channel for distribution
With the increase in the construction of shopping malls in the country across different cities, hypermarkets and supermarkets are continuing to gain share of distribution in beauty and personal care. However, open markets still lead in terms of distribution, although this channel continues to lose share due to increasing modernisation of retail in Nigeria, whilst independent small grocers is growing well as it adapts to a more modern retail environment. The convenience and ambience of stores offer middle- and high-income consumers a stress-free shopping experience compared with open air markets, which are often crowded and unpredictable. The specificity of prices and the absence of haggling also make these stores attractive.

Positive performance expected in the forecast period
With the 2014 forecast for the Nigerian population put at 175 million, it is expected that beauty and personal care will see a positive value performance at constant 2013 prices, influenced by an obvious increase in the population, and also in disposable incomes, part of which will come from the already proposed N4.6 trillion budget at the federal level and several billion at the state level. As the internet penetration rate is also increasing through internet-enabled mobile phones, direct advertising and marketing will also influence spending on beauty and personal care products in the forecast period.

---
Overview
• Discover the latest market trends and uncover sources of future market growth for the Beauty and Personal Care industry in Nigeria with research from Euromonitor's team of in-country analysts.
• Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
• If you're in the Beauty and Personal Care industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.
• When you purchase this report, you also get the data and the content from these category reports in Nigeria for free:
Baby care
Bath and shower
Colour cosmetics
Deodorants
Depilatories
Fragrances
Hair care
Men's grooming
Oral care
Sets/kits
Skin care
Sun care

The Beauty and Personal Care in Nigeria market research report includes:
• Analysis of key supply-side and demand trends
• Detailed segmentation of international and local products
• Historic volumes and values, company and brand market shares
• Five year forecasts of market trends and market growth
• Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:
• What is the market size of Beauty and Personal Care in Nigeria?
• What are the major brands in Nigeria?
• How are sales of mass versus premium beauty products evolving?
• What are the key shifts in retail channel distribution?

Why buy this report?
• Gain competitive intelligence about market leaders
• Track key industry trends, opportunities and threats
• Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Beauty and Personal Care in Nigeria - Industry Overview
• EXECUTIVE SUMMARY
- Competition and targeting new demographics leads to strong growth in 2013
- Task-specific brands and vigorous marketing and advertising activities sustain value sales
- Domestic production gains traction
- Store-based retailing remains the dominant channel for distribution
- Positive performance expected in the forecast period
• MARKET DATA
- Table 1 Sales of Beauty and Personal Care by Category: Value 2008-2013
- Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
- Table 3 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
- Table 4 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
- Table 5 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
- Table 6 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
- Table 7 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
- Table 8 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
- Table 9 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
- Table 10 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
- Table 11 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
- Table 12 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
- Table 13 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
• SOURCES
- Summary 1 Research Sources

Beauty and Personal Care in Nigeria - Company Profiles

• House of Tara International in Beauty and Personal Care (Nigeria)
STRATEGIC DIRECTION
KEY FACTS
Summary 2 House of Tara International Ltd: Key Facts
Summary 3 House of Tara International Ltd: Operational Indicators
COMPANY BACKGROUND
Chart 1 House of Tara International Ltd: House of Tara in Lagos
INTERNET STRATEGY
PRIVATE LABEL
Summary 4 House of Tara International Ltd: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 5 House of Tara International Ltd: Competitive Position 2013

• PZ Cussons Nigeria Plc in Beauty and Personal Care (Nigeria)
STRATEGIC DIRECTION
KEY FACTS
Summary 6 PZ Cussons Nigeria Plc: Key Facts
Summary 7 PZ Cussons Nigeria Plc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 PZ Cussons Nigeria Plc: Competitive Position 2013
Soulmate Industries Ltd in Beauty and Personal Care (Nigeria)
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Soulmate Industries Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Soulmate Industries Ltd: Competitive Position 2013

Baby and Child-specific Products in Nigeria - Category Analysis
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA
Table 14 Sales of Baby and Child-specific Products by Category: Value 2008-2013
Table 15 Sales of Baby and Child-specific Products by Category: % Value Growth 2008-2013
Table 16 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2008-2013
Table 17 NBO Company Shares of Baby and Child-specific Products: % Value 2009-2013
Table 18 LBN Brand Shares of Baby and Child-specific Products: % Value 2010-2013
Table 19 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2010-2013
Table 20 Forecast Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 21 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 22 Forecast Baby and Child-specific Products Premium vs Mass: % Value 2013-2018

Bath and Shower in Nigeria - Category Analysis
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA
Table 23 Sales of Bath and Shower by Category: Value 2008-2013
Table 24 Sales of Bath and Shower by Category: % Value Growth 2008-2013
Table 25 Sales of Bath and Shower by Premium vs Mass: % Value 2008-2013
Table 26 NBO Company Shares of Bath and Shower: % Value 2009-2013
Table 27 LBN Brand Shares of Bath and Shower: % Value 2010-2013
Table 28 Forecast Sales of Bath and Shower by Category: Value 2013-2018
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018

Colour Cosmetics in Nigeria - Category Analysis
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA
Table 31 Sales of Colour Cosmetics by Category: Value 2008-2013
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2008-2013
Table 33 Sales of Colour Cosmetics by Premium vs Mass: % Value 2008-2013
Table 34 NBO Company Shares of Colour Cosmetics: % Value 2009-2013
Table 35 LBN Brand Shares of Colour Cosmetics: % Value 2010-2013
Table 36 LBN Brand Shares of Premium Colour Cosmetics: % Value 2010-2013
Table 37 Forecast Sales of Colour Cosmetics by Category: Value 2013-2018
Table 38 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 39 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2013-2018

Deodorants in Nigeria - Category Analysis
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA
Table 40 Sales of Deodorants by Category: Value 2008-2013
Table 41 Sales of Deodorants by Category: % Value Growth 2008-2013
Table 42 Sales of Deodorants by Premium vs Mass: % Value 2008-2013
Table 43 NBO Company Shares of Deodorants: % Value 2009-2013
Table 44 LBN Brand Shares of Deodorants: % Value 2010-2013
Table 45 LBN Brand Shares of Premium Deodorants: % Value 2010-2013
Table 46 Forecast Sales of Deodorants by Category: Value 2013-2018
Table 47 Forecast Sales of Deodorants by Category: % Value Growth 2013-2018
Table 48 Forecast Sales of Deodorants by Premium vs Mass: % Value 2013-2018

Depilatories in Nigeria - Category Analysis
HEADLINES
TRENDS
CATEGORY DATA
Table 49 Sales of Depilatories by Category: Value 2008-2013
Table 50 Sales of Depilatories by Category: % Value Growth 2008-2013
Table 51 NBO Company Shares of Depilatories: % Value 2009-2013
Table 52 LBN Brand Shares of Depilatories: % Value 2010-2013
Table 53 Forecast Sales of Depilatories by Category: Value 2013-2018
Table 54 Forecast Sales of Depilatories by Category: % Value Growth 2013-2018

Fragrances in Nigeria - Category Analysis
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA
Table 55 Sales of Fragrances by Category: Value 2008-2013
Table 56 Sales of Fragrances by Category: % Value Growth 2008-2013
Table 57 NBO Company Shares of Fragrances: % Value 2009-2013
Table 58 LBN Brand Shares of Fragrances: % Value 2010-2013
Table 59 LBN Brand Shares of Premium Men's Fragrances: % Value 2010-2013
Table 60 LBN Brand Shares of Premium Women's Fragrances: % Value 2010-2013
Table 61 Forecast Sales of Fragrances by Category: Value 2013-2018
Table 62 Forecast Sales of Fragrances by Category: % Value Growth 2013-2018

Hair Care in Nigeria - Category Analysis
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA
Table 63 Sales of Hair Care by Category: Value 2008-2013
Table 64 Sales of Hair Care by Category: % Value Growth 2008-2013
Table 65 Sales of Hair Care by Premium vs Mass: % Value 2008-2013
Table 66 Sales of Styling Agents by Type: % Value Breakdown 2008-2013
Table 67 NBO Company Shares of Hair Care: % Value 2009-2013
Table 68 LBN Brand Shares of Hair Care: % Value 2010-2013
Table 69 LBN Brand Shares of Premium Hair Care: % Value 2010-2013
Table 70 Forecast Sales of Hair Care by Category: Value 2013-2018
Table 71 Forecast Sales of Hair Care by Category: % Value Growth 2013-2018
Table 72 Forecast Sales of Hair Care by Premium vs Mass: % Value 2013-2018

Men's Grooming in Nigeria - Category Analysis
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA
Table 73 Sales of Men’s Grooming by Category: Value 2008-2013
Table 74 Sales of Men’s Grooming by Category: % Value Growth 2008-2013
Table 75 Sales of Men's Razors and Blades by Type: % Value Breakdown 2009-2013
Table 76 NBO Company Shares of Men’s Grooming: % Value 2009-2013
Table 77 LBN Brand Shares of Men’s Grooming: % Value 2010-2013
Table 78 LBN Brand Shares of Men's Razors and Blades: % Value 2010-2013
Table 79 Forecast Sales of Men’s Grooming by Category: Value 2013-2018
Table 80 Forecast Sales of Men’s Grooming by Category: % Value Growth 2013-2018

Oral Care in Nigeria - Category Analysis
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA
Table 81 Sales of Oral Care by Category: Value 2008-2013
Table 82 Sales of Oral Care by Category: % Value Growth 2008-2013
Table 83 Sales of Toothbrushes by Category: Value 2008-2013
Table 84 Sales of Toothbrushes by Category: % Value Growth 2008-2013
Table 85 Sales of Toothpaste by Type: % Value Breakdown 2009-2013
Table 86 NBO Company Shares of Oral Care: % Value 2009-2013
Table 87 LBN Brand Shares of Oral Care: % Value 2010-2013
Table 88 Forecast Sales of Oral Care by Category: Value 2013-2018
Table 89 Forecast Sales of Oral Care by Category: % Value Growth 2013-2018
Table 90 Forecast Sales of Toothbrushes by Category: Value 2013-2018
Table 91 Forecast Sales of Toothbrushes by Category: % Value Growth 2013-2018

Sets/Kits in Nigeria - Category Analysis
HEADLINES
TRENDS
CATEGORY DATA
Table 92 Sales of Sets/Kits: Value 2008-2013
Table 93 Sales of Sets/Kits: % Value Growth 2008-2013
Table 94 Sales of Sets/Kits by Premium vs Mass: % Value 2008-2013
Table 95 NBO Company Shares of Sets/Kits: % Value 2009-2013
Table 96 LBN Brand Shares of Sets/Kits: % Value 2010-2013
Table 97 LBN Brand Shares of Premium Sets/Kits: % Value 2010-2013
Table 98 Forecast Sales of Sets/Kits: Value 2013-2018
Table 99 Forecast Sales of Sets/Kits: % Value Growth 2013-2018
Table 100 Forecast Sales of Sets/Kits by Premium vs Mass: % Value 2013-2018

Skin Care in Nigeria - Category Analysis
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA
Table 101 Sales of Skin Care by Category: Value 2008-2013
Table 102 Sales of Skin Care by Category: % Value Growth 2008-2013
Table 103 Sales of Skin Care by Premium vs Mass: % Value 2008-2013
Table 104 NBO Company Shares of Skin Care: % Value 2009-2013
Table 105 LBN Brand Shares of Skin Care: % Value 2010-2013
Table 106 Forecast Sales of Skin Care by Category: Value 2013-2018
Table 107 Forecast Sales of Skin Care by Category: % Value Growth 2013-2018
Table 108 Forecast Sales of Skin Care by Premium vs Mass: % Value 2013-2018

Sun Care in Nigeria - Category Analysis
TRENDS

Use this as a starting point, so you know what questions need to be answered, what words you need to use in your search.

Baby and Child-Specific Products in Nigeria
Sep 2014 | Pages: 21
Price: US$900

EXECUTIVE SUMMARY

TRENDS
Baby and child-specific products saw a positive performance in 2013, as marketing activities and the rising baby population helped to drive sales. As the category became more competitive, producers drove their brands with increased marketing activities, which helped to create awareness of the benefits of baby and child-specific products. Furthermore, the year-on-year growth in the baby population also contributed to the increase in value sales, due to new consumers entering the market.

COMPETITIVE LANDSCAPE
PZ Cussons Nigeria led baby and child-specific products in 2013 with a 27% value share. The company has a long-standing presence in Nigeria, and its Cussons Baby brand range is popular. Furthermore, the company has an in-depth understanding of the market; developing new products to meet the changing needs of consumers. The company also operates an effective distribution network which covers the Nigerian market. The company was followed closely by Unilever Nigeria in 2013.

PROSPECTS
The rising baby population, marketing activities and economic improvements will help to push growth in baby and child-specific products over the forecast period, with a value CAGR of 1% at constant 2013 prices. As the category becomes more competitive, producers are expected to increase their marketing activities with advertising and brand extensions, whilst seeking new market opportunities over the forecast period. The rising baby population will also help to grow sales, as parents will continue to find better ways of keeping their children healthy. Furthermore, an expected improvement in the economy will help to boost consumers’ confidence in spending more on baby and child-specific products.

Bath and Shower in Nigeria
Sep 2014 | Pages: 22
Price: US$900

EXECUTIVE SUMMARY

TRENDS
Nigerian consumers are becoming more sophisticated, and increasingly desire products with added-value rather than simple bar soap, boosting value sales. Poorer consumers are trading up from cheaper laundry soaps, whilst more consumers are purchasing more expensive products, such as body wash/shower gel. There is also intense competition amongst producers of bar soap, with advertising, an increase in the range of brands (such as Dettol’s wide range of “natural” products), and higher visibility in stores.

COMPETITIVE LANDSCAPE
PZ Cussons Nigeria led bath and shower with a 30% share of retail value sales in 2013. The company’s leading brands – Joy, Imperial Leather, Premier Toilet Soap and Cussons – have a long-standing presence in the Nigerian market, driven by advertising and relatively cheaper prices, hence commanding strong consumer loyalty. The company’s lead also stems from its strong distribution network, and from its ability to develop and extend brands to meet the changing market dynamics. Its strength is drawn mainly from bar soap.

PROSPECTS
With the competition expected to drive marketing activities, and anticipated strong economic growth, bath and shower is expected to see a positive value CAGR of 1% at constant 2013 prices over the forecast period. Producers are expected to drive their individual brands in competing categories with innovative marketing activities such as price discounting, promotional sales and direct advertising through the traditional channels of print and electronic media. The anticipated positive economic performance will also boost consumers’ confidence, as rises in disposable incomes will enable them spend more on bath and shower products. Brand extension and innovation by producers will also be key to the forecast performance, as task specification and consumer sophistication are expected drive brands in the premium segment.

Colour Cosmetics in Nigeria
Sep 2014 | Pages: 22
Price: US$900

EXECUTIVE SUMMARY

TRENDS
Colour cosmetics saw an impressive performance in 2013, with a 12% increase in current value terms. The average Nigerian consumer of colour cosmetics is influenced by Western culture, and the rising trend of global producers using the internet and satellite TV to promote their brands helped to boost value sales in 2013. Again, the number of younger women and professional women who use colour cosmetics as a confidence booster and beauty regimen increased in 2013, orchestrated by a rise in disposable incomes amongst the middle-classes.

COMPETITIVE LANDSCAPE
Revlon led colour cosmetics in Nigeria in 2013, with an 8% value share. The company leverages its brand presence in nearly all categories, with a wide and effective distribution network to further its leading position. Furthermore, most of the company’s brands are positioned in the mid-priced range, which appeals to price-sensitive consumers, and the company enjoys huge consumer loyalty due to its long presence in the market.

PROSPECTS
Colour cosmetics is expected to post a positive value CAGR of 1% at constant 2013 prices over the forecast period. Increasing numbers of young women and professional women with a tendency to follow global fashion trends will help boost value sales over the forecast period. It is anticipated that the economy will grow strongly over the forecast period, which will lead to higher disposable incomes and enable consumers to spend more on colour cosmetics, thereby boosting value sales. Furthermore, marketing activities due to the increased competition will further boost growth.

Deodorants in Nigeria
Sep 2014 | Pages: 18
Price: US$900


EXECUTIVE SUMMARY

TRENDS
Demand for deodorants increased strongly for the last five years, excluding the economic crisis of 2009, and products are increasingly visible in a wide variety of retail outlets, including big supermarkets such as Shoprite and Park ‘n’ Shop. The use of deodorants is not traditional in Nigeria, despite the hot and humid weather, due to low affordability of consumers in the past. However, with increased Westernisation and growing affordability, the category was able to record strong growth from a low base. At 12% in current value terms, the growth rate in 2013 was faster than the review period average of 9% in current value terms. There were more people using deodorants in 2013, and with greater frequency than in the review period, encouraged by producers’ increasing marketing activities and consumers’ higher incomes.

COMPETITIVE LANDSCAPE
Unilever Nigeria led deodorants in 2013 with a 29% retail value share. The company markets some of the leading and most popular brands in the category, such as Brut, Sure and Axe, and has an effective distribution network and marketing activities. The company also benefits from its long-standing presence in Nigeria, with consumers trusting the quality of its brands.

PROSPECTS
It is expected that over the forecast period deodorants will increase by a value CAGR of 1% at constant 2013 prices. As the number of young adults and professionals increases in the forecast period, value sales of deodorants are expected to be boosted by these consumer groups. Furthermore, the positive economic forecast and competition-driven marketing activities will help to push forecast growth.

Depilatories in Nigeria
Sep 2014 | Pages: 16
Price: US$900

EXECUTIVE SUMMARY

TRENDS
Demand for depilatories is still fairly low in Nigeria, but with increased Westernisation and rising incomes, consumers are spending more on such products. The category also benefited from widening retail distribution, with an increased presence in particular in modern supermarket chains such as Shoprite and Park ‘n’ Shop. The number of professional women and young women who use products in this category is on the increase. Consumers are striving for safer and more hygienic methods of body hair removal, which products in this category offer.

Fragrances in Nigeria
Sep 2014 | Pages: 20
Price: US$900


EXECUTIVE SUMMARY

TRENDS
Increased marketing activities by producers and importers helped to drive the positive performance of fragrances in 2013. Producers and importers benefited from the rise in consumers’ disposable incomes, increasing sales due to advertising and wider distribution. More consumers were able to afford products in the category, whilst established users traded up to higher-quality brands. Furthermore, as a result of increasingly urban lifestyles, most consumers were becoming more sophisticated in terms of their personal image, and gave priority to their public perception. These factors led to a rise in the number of consumers using fragrances in 2013, thereby resulting in the growth of the category.

COMPETITIVE LANDSCAPE
Elizabeth Arden led fragrances in 2013 with a retail value share of 4%. The company’s brands, particularly 5th Avenue, are well-known and widely distributed, with high demand for its premium women’s fragrances.

PROSPECTS
Over the forecast period fragrances is expected to see a positive value CAGR of 2% at constant 2013 prices. Forecast growth is expected to be driven mainly by marketing activities, economic improvement and the sophistication of consumers, who will strive to improve on and maintain their personal image and public perception. Forecast growth will be further boosted by new consumers entering the category, especially from the growing young adult population.

Hair Care in Nigeria
Sep 2014 | Pages: 23
Price: US$900

EXECUTIVE SUMMARY

TRENDS
Growth in hair care was strong in 2013, with a retail current value increase of 12%. The rise of internet and cable television usage had a cultural impact on the category, with many consumers of hair care products being influenced by international celebrities, thereby helping to grow the category. Furthermore, growth in the population led to the entry of new consumers to hair care, especially young females of school age, which also helped to boost the growth of the category.

COMPETITIVE LANDSCAPE
SoftSheen-Carson Laboratories led hair care in Nigeria with a 13% share of retail value sales in 2013. The company’s Dark & Lovely brand is popular amongst consumers, who continue to show strong loyalty to the brand due to its reputation for quality and its long-standing presence in hair care in Nigeria.

PROSPECTS
It is expected that hair care will perform fairly well over the forecast period, with a value CAGR of 1% at constant 2013 prices. Growth will be strengthened by the expected rise in consumers’ disposable incomes due to the expected strong economic performance, and competition-driven marketing activities such as new product launches, innovative advertising and brand extensions.

Men's Grooming in Nigeria
Sep 2014 | Pages: 19
Price: US$900

EXECUTIVE SUMMARY

TRENDS
Men’s grooming recorded impressive growth in 2013, with a 12% increase in retail current value terms. The increasing sophistication of upper- and middle-income consumers, spurred by rising incomes, led to them trading up to higher-quality grooming products. Producers also helped to boost growth in the category in 2013, as they intensified their distribution networks to seek new distribution channels outside of the known traditional outlets, given the potential of the category.

COMPETITIVE LANDSCAPE
Procter & Gamble Nigeria led men’s grooming in 2013 with a 44% retail value share. The company has a brand presence in almost all categories, and enjoys a reputation for high-quality products amongst consumers, with its Gillette brand range being extremely popular. The company, however, still strengthens its brands with advertising, which covers practically every medium. Furthermore, its distribution network is robust and effective, with national coverage.

PROSPECTS
Men’s grooming is expected to see a value CAGR of 1% in the forecast period at constant 2013 prices. This growth will be driven by the expected positive economic performance over the forecast period, as consumers’ disposable incomes are expected to rise and enhance their purchasing power. Furthermore, rising sophistication and consumers striving for more convenient ways of grooming, and new product development, driven by advertising, will help to spur growth over the forecast period.

Oral Care in Nigeria
Sep 2014 | Pages: 22
Price: US$900

EXECUTIVE SUMMARY

TRENDS
Oral care saw a positive performance in 2013, with retail current value growth of 12%. Growth in the category can partly be attributed to the growth in the population, which resulted in new consumer groups entering the market. Furthermore, due to the competitive pricing in the category and the presence of many brands, producers drove their individual brands with strong marketing activities and advertising in 2013, which helped to improve the performance of oral care.

COMPETITIVE LANDSCAPE
Unilever Nigeria led oral care in 2013 with a 35% retail value share. The company’s Close-Up brand is very popular amongst consumers, driven by sustained advertising support and consumer loyalty due to its long-standing presence in the Nigerian market. Whilst the company leverages its robust and wide distribution network to expand sales, it also produces different flavours under the Close-Up brand, which offers consumers choice, thereby systematically keeping them within the company’s brand.

PROSPECTS
It is expected that oral care will see a positive performance over the forecast period, with a value CAGR of 1% at constant 2013 prices. The need for proper oral hygiene, the growing population and marketing activities by producers will drive sales in the category over the forecast period. Consumers, especially young adults and professionals, spurred by rising incomes, will increasingly appreciate the benefits of regular usage of oral care products, which will help to grow the category over the forecast period.

Sets/Kits in Nigeria
Sep 2014 | Pages: 17
Price: US$900

EXECUTIVE SUMMARY

TRENDS
Sets/kits increased strongly in 2013, with current value growth of 10%. The competitive price advantage that brands in the category offer consumers compared with when they buy the products separately helped to increase value sales in 2013. Consumers are increasingly finding it more convenient to use sets/kits, as they can purchase various products under one trusted brand name. Importers also helped to grow the category in 2013 through robust distribution strategies.

Skin Care in Nigeria
Sep 2014 | Pages: 21
Price: US$900

EXECUTIVE SUMMARY

TRENDS
Skin care performed well in 2013, with 12% growth in current value terms. Growth in the category was driven by intense marketing activities by producers, as they competed for value share using discounted prices, advertising and wider distribution networks. Furthermore, the weather conditions are extreme in most parts of the country, with consumers striving to control the effects of the environment on their skin with skin care products, with sales also boosted by the rising population, particularly the urban population.

COMPETITIVE LANDSCAPE
Beiersdorf led skin care with a 13% share of retail value sales in 2013. The company benefits from the growing popularity of its Nivea Visage and Nivea Body brands, given their added-value advantage and competitive price positioning. The company also gradually improved its distribution strategy, which helped it to penetrate the market by increasing its presence in retail channels. Unilever Nigeria followed Beiersdorf with a 12% share of retail value sales. The company leverages the popularity and trusted presence of its Vaseline, Dove and Lux brands, as most consumers have a sentimental attachment to these brands because of their reputation for quality.

PROSPECTS
Skin care is expected to see a positive performance in the forecast period, with a retail value CAGR of 1% at constant 2013 prices. Economic improvements are expected to support the positive development of skin care over the forecast period, as consumers’ confidence will grow along with rising disposable incomes, thereby increasing spending on skin care products. Population growth, marketing activities and demand for value-added products due to rising disposable incomes and consumer sophistication will help to consolidate the expected forecast growth.

Great opportunity for Entrepreneurs in Nigeria. Cash and Prize awards and a chance to be on TV
You should grab the opportunity, just log on and fill the form and share with friends

https://docs.google.com/forms/d/1mwnUlddxptVNkW9Q1btZvODXGt8GEKSFxU5fukK969c/viewform

https://www.nairaland.com/1882560/entrepreneurial-empowerment-project-winner-qualifies

Sun Care in Nigeria
Sep 2014
Price: US$900

EXECUTIVE SUMMARY

TRENDS
Sun care in Nigeria is a negligible category, with low sales amongst expatriates. The Nigerian population has no interest in such products, since Nigerians do not generally have an adverse reaction to sun exposure. However, the category could grow well over the forecast period, given the increase in the number of expatriates in the country, driven by the oil, construction and retail industries.

You can subscribe to this news feed

http://cosmetics.einnews.com/country/nigeria

News about the beauty industry in Nigeria

Cosmetics and pharmaceuticals in Nigeria
November 6, 2013 | Filed under: Columnists | Author: Tayo Fagbule

"...Marketing, sales and R& D also matter in Africa’s home and personal care market. The market (cosmetics included) was valued at $12.9 billion in 2011. Euromonitor, a UK-based market research company, reckons that Nigeria’s beauty and personal care sector was worth $595.8 million in 2011, up from $439.8 million in 2006. By 2016, Nigeria’s young and aspiring population will push sales to $620.6m.

International brands like L’Oreal and Estée Lauder want to tap into this growing market. L’Oreal markets its products through its Dark ‘n’ Lovely brands while Estée Lauder just opened an outlet at the The Palms shopping mall. Clinique and MAC are Estée Lauder’s second and the third largest brands.

Last year, Jean-Paul Agon, chairman/CEO of L’Oreal, said the weight of ‘New markets’ i.e. markets other than Western Europe and North America, which are increasingly the company’s number one geographic zone, will continue to grow. These New markets are characterised by urbanisation, rapidly growing middle class, strong beauty and quality aspirations, with low product penetration.

L’Oreal says “The New Markets all have something in common: the rapid emergence of an urban middle class, whose beauty needs and desires are growing fast thanks to the combined impact of increased income and advances in urbanisation and infrastructures, including sanitation. Furthermore, these countries have very strong traditional beauty rituals, as in Brazil and India. In these countries there is a powerful aspiration for quality, and there are strong desires for beauty to be fulfilled.”

Global cosmetic brands beating a path into fast growing emerging markets, are “developing libraries of options” i.e., global brands tailored to African markets. They are conducting research and development into skin and hair types.

Cosmetic brands are also partnering with distributors, hairdressers/stylists and salons organising events e.g., Dark ‘n’ Lovely mobile beauty salon.
Unilever and Procter & Gamble, two of the five global companies, can testify to how urban growth, a young population and a rising middle class have driven sales of their respective products.

That said, the promise Nigeria holds has pitfalls. One major constraint is the insufficient number of sophisticated department stores or malls to reach consumers. However, pharmacies like HealthPlus are building a network of outlets. For those looking to sow and grow brand loyalty in a new market; the future is where the opportunity lies. In other words, Nigeria’s pharmaceuticals and cosmetics market is for long distance runners. Those who opt to run this marathon can see aspiration is evident, immense demographics and growing purchasing power.

Local manufacturers, wholesalers and retailers, too, should prepare to reap from these opportunities. These sectors, which account for close half of the medium to small enterprises in Nigeria, can start “building from within”, to borrow the theme of the just concluded GT Bank Lagos Fashion and Design Week. Some may be building already. The Kinky Apothecary, a natural hair company, prides itself as “the first kinky hair supply store in Lagos”. Its eponymous blog gives tips and tricks for stress free tresses to women who want to keep their natural hair."

http://businessdayonline.com/2013/11/cosmetics-and-pharmaceuticals-in-nigeria/

@MissMeiya, thank you very much.

BodyKiss:
@MissMeiya, thank you very much.

Sure. Did it help?

MissMeiya:


Sure. Did it help?

Very helpful, still on it though.

BodyKiss:


Very helpful, still on it though.

I know it's quite lengthy. I wasn't sure what in particular you were looking for, so I just put it all.

The trick to being functional in this informative overload era is to focus on only what pertains to you. However, it's pretty interesting reading.