Coca-Cola is planning to produce an alcoholic drink for the first time in the company's 125-year history - with an alcopop-style product in Japan.


It is keen to cash in on the country's growing taste for Chu-Hi - canned sparkling flavoured drinks given a kick with a local spirit called shochu.


The product is typically between 3% and 8% alcohol by volume.
A senior Coke executive in Japan said the move was a "modest experiment for a specific slice of our market".

"We haven't experimented in the low alcohol category before, but it's an example of how we continue to explore opportunities outside our core areas," said Jorge Garduno, Coca-Cola's Japan president.
It was unlikely the drink would be sold outside of Japan, he suggested.

Chu-Hi - an abbreviation for shochu highball - has been marketed as an alternative to beer, proving especially popular with female drinkers.

Japan's big drinks firms including Kirin, Suntory and Asahi all have varieties of the drink, and continue to experiment with flavours.

The most popular flavours are strong citrus ones such as grapefruit or lemon, but the drink can also be made with other fruit flavours like grape, apple and peach.

'Premium segments'


As younger consumers become more health conscious, Coca-Cola has been diversifying from fizzy drinks, including buying water and tea brands.


But last November, Wells Fargo analyst Bonnie Herzog speculated that Coca-Cola might move into alcohol, as it looked to "premium segments such as adult craft beverages".


The phrase alcopop typically refers to sweet but alcoholic drinks, and in 1990s UK brands such as Hooch, Reef, Smirnoff Ice and Bacardi Breezer became hugely popular.


But they were controversial, raising concerns that they encouraged young people to drink alcohol in large quantities because they were so easy to consume.


http://www.bbc.com/news/business-43313147

https://www.rt.com/business/420683-coca-cola-alcoholic-drink/

Bring it on!!!

Awa omo science student, we are waiting. It should go well with Codeine.

nice one, no more mixture again... na direct

As if the damage you have caused through sugar is not enough, you now want to add ogogoro join am

Haàaa ki leleyi

Nigerians be like, c'mon bring it on

Quelme:
Coca-Cola is planning to produce an alcoholic drink for the first time in the company's 125-year history - with an alcopop-style product in Japan.


It is keen to cash in on the country's growing taste for Chu-Hi - canned sparkling flavoured drinks given a kick with a local spirit called shochu.


The product is typically between 3% and 8% alcohol by volume.
A senior Coke executive in Japan said the move was a "modest experiment for a specific slice of our market".

"We haven't experimented in the low alcohol category before, but it's an example of how we continue to explore opportunities outside our core areas," said Jorge Garduno, Coca-Cola's Japan president.
It was unlikely the drink would be sold outside of Japan, he suggested.

Chu-Hi - an abbreviation for shochu highball - has been marketed as an alternative to beer, proving especially popular with female drinkers.

Japan's big drinks firms including Kirin, Suntory and Asahi all have varieties of the drink, and continue to experiment with flavours.

The most popular flavours are strong citrus ones such as grapefruit or lemon, but the drink can also be made with other fruit flavours like grape, apple and peach.

'Premium segments'


As younger consumers become more health conscious, Coca-Cola has been diversifying from fizzy drinks, including buying water and tea brands.


But last November, Wells Fargo analyst Bonnie Herzog speculated that Coca-Cola might move into alcohol, as it looked to "premium segments such as adult craft beverages".


The phrase alcopop typically refers to sweet but alcoholic drinks, and in 1990s UK brands such as Hooch, Reef, Smirnoff Ice and Bacardi Breezer became hugely popular.


But they were controversial, raising concerns that they encouraged young people to drink alcohol in large quantities because they were so easy to consume.


http://www.bbc.com/news/business-43313147

https://www.rt.com/business/420683-coca-cola-alcoholic-drink/

Their target is the black illiterate market

The white wont touch the crap

Chai this people wan to finish Nigerians patapata

Cool

.

Singing Wizkid Manya. Gin plus Coke, I can wait.

It will be interesting to see.. Means they finally nailed down their soft drinks and wanted to expland

The market is quite competitive for alcoholic drinks though. I'm sure they must have planned extensively and known how to go about it

Nigerians will buy it for sure if well marketed



Meanwhile Check my signature and visit my blog, you'll love it

ALCOHOLIC COCA-COLA....HMM,FIRST NA SUGAR,NOW ALCOHOL.SOUNDS LIKE DE GEA PLAYING AS A STRIKER

Smh

adetoroamos:
nice one, no more mixture again... na direct

see dem

awon omo tramadol generation

Codeine boiz go love the news wella

What Nigerians have been drinking since, we have been mixing Coca Cola with various types of spirits.

Ahead ahead ,we are waiting

Wow. At last my dream came tru.
CoCa-Lager! Aaaaah I feel so fufiled

Radarada

Business sense.
Cocacola worldwide will key into it soon.

E no concern me I don't drink alcohol

LOL. More money for them.

Rexnegro:
E no concern me I don't drink alcohol

Abi Ooo. I Don't too.

Experiment is here to stay

Coca-Cola una dey mad

Diabetes

Now you guys wants to rapidly damage More kidneys and liver abi

Sugary alcohol

They should not put sugar inside for us oo

The merry fact that it is Coca cola will want people to give it a trial.

Finally, those people that have been mixing other drinks with Coke will know have full license of taking alcohol in Coke bottle.

After you almost killed us with sugar, now you want to finish our liver and kidney with ALCOHOL