naptu2: In summary

There are 3 parties

(1) Website owner who wants money, but might not have the resources to chase advertisers.

2) Company that wants to advertise to the greatest number of people possible.

3) Google which brings the advertiser and website owner together.


Companies that want to advertise (eg, tradestable, coca cola or mercedes benz) register with google under a programme called adwords.

Websites that need advertisement (eg nairaland) also register with google under a programme called adsense.

Google places the advert (eg tradestable's, coca cola's or benz's advert) on the website. Anytime somebody clicks on the advert the company will pay google and google will pay nairaland. This is what's called "per click payment".

In some cases, anytime someone sees the advert (even without clicking) the company will pay google and google will share the money with the website owner. This is "payment per impression" (or per hit).


Characteristics of google adverts.

Google adverts are less intrusive. Some people complain about the huge adverts and pop up adverts on websites. Therefore, Google ensures that the adverts it places are less intrusive (sometimes the adverts are just one line of text).

2)Targeted: Google scans the words on the web page and places adverts that are related to the words on the page. For example, if the thread is about education, google will place adverts for after school lessons. If the thread is about military, google will place adverts for military supplies. This increases the likelihood of somebody clicking on the advert because it is relevant to people reading the web page.

In this way, owners of small websites can get advertisement revenue from big companies without having to convince the marketing manager to advertise on their site and without having to pay a kobo.

Rules

1) You must not use certain phrases (I'm not going to use them here) to try to encourage people to click on your adverts. Google will suspend you if you do.

2) You must not use certain words. Google will ban you if you do. Nairaland was once banned, that's why Seun uses a word censor that changes your words.


Websites that have huge traffic might get increased revenue because advertisers will need to bid in order to have their ads on the website.

I keep hearing that, in Nigeria, nairaland and Linda Ikeji's blog get the most adsense revenue.

Olodostein:

Top Notch. Classic. Wonderful analysis. You know your stuff.

Are you into internet marketing ?

onatisi:
that guy is good ,the way he broke everything down to pieces all within a small space is still a wonder to me.

Olodostein:

You are right. He is not only good, he was passionate, very logical and open minded about it.

The best analyst I have ever come across on Nairaland.

Una be fool: I don't know how a website makes money from direct hits. I know just like many other establishments, revenue of a website is generated majorly from adverts either from Google adsence/any other pay per click or direct advert.

onatisi:

pls read the whole thread nd posts carefully there is nothing more u need to know that naptu2 hasnt touched.so take ur time and read through carefully.

Una be fool: Yeah I did. Nairaland is much more than just a forum but a university with qualified lecturers and naptu2 is the vice chancellor. UNIVERSITY OF NAIRALAND

onatisi:
from what i can deduce now ,the major thing is getting to know what ppl want to hear or read about and that brings in the traffic.i have been to other forum site and i must confess nl stands out ,other were dry and some sort of complicted i think the simplicity of registering and posting comment nd topics is what is giving nl an edge over others,although i havent seen the blog of linda ikeji.

onatisi:
why cant seun employ ppl like this as mods ,insted of having some ppl who regrd themselves as king solomon the wisest man.
i must also commend the moderator for doing his job well,unlike some other mods.

onatisi:
from what i can deduce now ,the major thing is getting to know what ppl want to hear or read about and that brings in the traffic.i have been to other forum site and i must confess nl stands out ,other were dry and some sort of complicted i think the simplicity of registering and posting comment nd topics is what is giving nl an edge over others,although i havent seen the blog of linda ikeji.

Olodostein:

Yes, you are right. You have to feed into the psyche of the average consumer. This is human psychology at play here.

This is what we have to deduce from this: You can tell where a nation is headed by the interest of the average populace.

At the of the end of the day, it all boils down to hits and making money.

Nairaland has been online for 7years. They have learned and perfected the game. The forum simplicity and customization is a class of its own; marketing strategy is on the money.

If other forums need to be on par, they need to step up their game, customize and market themselves.

onatisi:
from what i can deduce now ,the major thing is getting to know what ppl want to hear or read about and that brings in the traffic.i have been to other forum site and i must confess nl stands out ,other were dry and some sort of complicted i think the simplicity of registering and posting comment nd topics is what is giving nl an edge over others,although i havent seen the blog of linda ikeji.

naptu2: In summary

There are 3 parties

(1) Website owner who wants money, but might not have the resources to chase advertisers.

2) Company that wants to advertise to the greatest number of people possible.

3) Google which brings the advertiser and website owner together.


Companies that want to advertise (eg, tradestable, coca cola or mercedes benz) register with google under a programme called adwords.

Websites that need advertisement (eg nairaland) also register with google under a programme called adsense.

Google places the advert (eg tradestable's, coca cola's or benz's advert) on the website. Anytime somebody clicks on the advert the company will pay google and google will pay nairaland. This is what's called "per click payment".

In some cases, anytime someone sees the advert (even without clicking) the company will pay google and google will share the money with the website owner. This is "payment per impression" (or per hit).


Characteristics of google adverts.

Google adverts are less intrusive. Some people complain about the huge adverts and pop up adverts on websites. Therefore, Google ensures that the adverts it places are less intrusive (sometimes the adverts are just one line of text).

2)Targeted: Google scans the words on the web page and places adverts that are related to the words on the page. For example, if the thread is about education, google will place adverts for after school lessons. If the thread is about military, google will place adverts for military supplies. This increases the likelihood of somebody clicking on the advert because it is relevant to people reading the web page.

In this way, owners of small websites can get advertisement revenue from big companies without having to convince the marketing manager to advertise on their site and without having to pay a kobo.

Rules

1) You must not use certain phrases (I'm not going to use them here) to try to encourage people to click on your adverts. Google will suspend you if you do.

2) You must not use certain words. Google will ban you if you do. Nairaland was once banned, that's why Seun uses a word censor that changes your words.


Websites that have huge traffic might get increased revenue because advertisers will need to bid in order to have their ads on the website.

I keep hearing that, in Nigeria, nairaland and Linda Ikeji's blog get the most adsense revenue.

onatisi:
this is really good.i am learning very fast,too bad i am not skilled in web designing

Olodostein:

In this day and age, one don't have to be skilled in web design. There are available forum solutions that you can also customize yourself. Like phpbb, forumatic,simple machines,vbulletin( first three are free open source solutions) and so on; you host it on a dedicated server and consult New media and internet marketing consultant guru like Naptu and you are good to go.

You can start small and once it picks up heavy traffic, you can source for constructive Mods. All you need is the temperament and time on your hands.

naptu2:

For example, this is the link to Linda's blog http://lindaikeji..com/

She is usually the first with controversial and gossip stories. She broke the absu rape story. Check out the number of pictures on her site. You can see the Clifford Orji story @ the top.

That's the way they bring in traffic. The only criticism people have of Seun is that he doesn't do enough marketing. People say he should appear on tv and radio shows (conventional media). Conventional media would love to interview him and this would create more awareness for nairaland (Linda Ikeji was interviewed by CNN last week). However some say that Seun is shy, that's why he doesn't want to attract publicity to his person. Seun (himself) says that he is satisfied with the way he makes his money (current model).

onatisi:
if i tell u something u will laugh,all the terms u used or mentioned sounds like latin to me ,i dont know one of them, pls do u have the time now to explain what is dedicted server,phb and all others ? and like how much will someone need ?i hope no offence taken

Olodostein:

Its all good. I am typing on my phone. If you can be patient, later in the evening when i get on my laptop, i will give you detail guidelines and links on how to go about it.

But i must say that it involves reading a lot of materials. The good thing is that, you don't need to start learning client and server side languages - it has been taken care of by the open source community. However, knowledge of it later on would add too your strength and flexibility.

Olodostein:

Does Linda Ikeji writes any of her articles on her blog?
Does she have reporters on the ground ?
Is there a likelyhood that it is unfair and bridge of copywrite law to the original authors and newwspapers of these articles to have their content splash on blogs and forums without their consent ?

Research articles and materials in any field are an exception though.