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There are different means business owners advertise their goods and services in Nigeria

The following are the reasons for advertising in Nigeria and other countries

1. Increasing the quantity and quality sales of the product/service.

2. Creating, registering and maintaining corporate brand identity or brand image of business.

3. creating awareness in a change in the existing product line.

4. Introduction of a new product or service to the existing and prospective customers.

5. Increasing the business value of the brand and business

Thus, there are several reasons for advertising.Also there are various means of advertising Mentioned below are the various categories or types of advertising. Have a look

Online Advertising in Nigeria

This is the most cost effective way of adverting as it has no boundary limitation. Unlike Television and radio, you can always advertise and search for specific business name or check through available business categories. Visit www.nigeriaemarket.com there is a place or button for business directory, event directory, For sale, banner adverts and jobs directory. You can search by state, cities , address e.t.c . The cost is very cost effective and affordable

Print Advertising - Daily newspapers, weely and monthly Magazines, Brochures, Fliers

Print media like Guardian newspapers, punch newspapers sun newspapers e.t.c has always been a popular advertising option. Advertising products and servicethrough daily newspapers or monthly magazines is a common practice in Nigeria. In addition to this, the print media also offers options like promotional brochures and fliers for advertising purposes within the locality. Often, newspapers and magazines sell the advertising space according to the area occupied by the advertisement, the position of the advertisement in the publication (front page back page/middle page, above/below the fold, full page adverts ), as well as the readership of the publications. For instance, an advertisement in a relatively new and less popular newspaper will cost far less than an advertisement in an established newspaper that has a high readership. The price of print ads may also depend on quality of the paper , the distribution network and numbers of readers

Outdoor Advertising - Billboards, Kiosks, Mobile advert, Trade-shows and Events

Outdoor advertising makes use of several tools and techniques to attract the customers outdoors. The most common examples of outdoor advertising are billboards, kiosks, and also events and trade-shows organized by the advertising company. Billboard advertising is very popular but expensive. Please take note that it has to be really attractive and catchy in order to get the attention of the passersby.branding Kiosks not only provide an easy outlet for the company's products but also make for an effective advertising tool to promote the company's products. Organizing special events, forum or sponsoring them makes for an excellent advertising opportunity and strategy. The business owners can attend trade fairs, or even exhibitions like Lagos trade fair, kaduna exhibition in Nigeria for advertising their products. If not this, the company can organize several events that are closely associated with their field. For instance telecommunication companies like MTN, Glo Mobile, Zain network can organise GSM ehibition in Nigeria

Broadcast Advertising - Television and Radio

Broadcast advertising is a very popular advertising medium that constitutes several branches like television and radio. Television advertisements have alot of advantages as it is mostly introduced when it is run along with entertaiment show, superstory and other popular show in Nigeria. The cost of television advertising often depends on the duration of the advertisement, the time of broadcast (prime time,lull time, newstime in the moring or evening , other popular show and the popularity of the television channel itself like AIT television in Nigeria, channel Television, Silverbird, abs Television, OGTV Television in Nigeria.

Radio is also very popular form of advertising in Nigeria. You listen to radio in your car, offices

Radio jingles have been very a popular advertising medium and have a large impact on the audience, which is evident in the fact that many people still remember and enjoy old popular radio jingles especially in public buss in Nigeria

Covert Advertising - Advertising in Movies

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WE ARE THE ASSOCIATION OF POSTER DISTRIBUTORS OF LAGOS STATE. WE SPECIALIZE IN ALL FORMS OF POSTER ADVERTISING IN LAGOS STATE. WE HAVE ADVERT PANELS(4 by 2 Feet) & (8 by 2 Feet) IN ALL MAJOR PEDESTRIAN(FOOTBRIDGES) IN LAGOS STATE WHERE YOU CAN ADVERTISE YOUR PRODUCTS, SERVICES AND EVENTS AT AFFORDABLE COST.

We are pleased to introduce to you a new means of POSTER ADVERTISING which serves as a replacement for indiscriminate Poster Pasting/ Distribution in Lagos State.

Our Association is approved by LASAA and the methods of our operation include Poster on an Aluminum Frame,to be place inside the walk-way of all pedestrian bridges in Lagos.

Advantages of this mode of Advert:
1. Your Advert reaches your desired audience
2. Wider coverage; Students, women, men, workers, employed and unemployed
3. It is relatively cheap and affordable.
4. Flexible Advert Plans
5. You are on the right side of the law(LASAA)
6. Available on all Pedestrian Bridges in Lagos.

For More Details on Advert Placement
CALL: THE ASSOCIATION OF POSTER DISTRIBUTORS on: 08139458588, 08053408939.

I'm looking for someone to partner with me on online (digital) advertising. I'm into video advert, social media advert, search engine marketing etc. Anyone interested can call me on 08032739705 or mail toycom001@yahoo.com (personal line)

Email Marketing

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