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|Re: Learn More About Online, Digital And Social Media Marketing Here. by MrPristine: 5:29pm On Jun 11, 2015|
Konga.com is a Nigerian electronic commerce company founded in 2012 with headquarters in Yaba, Lagos. It offers a third-party online marketplace, as well as first-party direct retail spanning various categories including consumer electronics, fashion, home appliances, books, children's items, and personal care products.
Konga was founded in July 2012 by Sim Shagaya, with 20 staff. Shortly after launching in 2012, Konga raised a $3.5 million seed round from Investment AB Kinnevik. The site initially functioned as a Lagos-only online retailer focused on merchandise in the Baby, Beauty, and Personal Care categories, but broadened its scope to all of Nigeria in December 2012 and gradually expanded merchandise categories through 2012 and 2013.
In early 2013, Konga raised a $10 million Series A round from Investment AB Kinnevik and Naspers. In Q2 2013, Konga beta-tested 'Konga Mall,' opening up the Konga platform to third-party retailers and moving away from a pure first-party online retail model. In late 2013, Konga finalized a $25 million Series B round from previous investors, Investment AB Kinnevik and Naspers, the largest single round raised by a single African startup at the time. On November 29, 2013, Konga.com crashed and remained offline for 45 minutes as a result of unprecedented traffic stemming from its Black Friday promotion. Konga sold more during the first six hours of the promotion than it did in the prior month.
Konga officially launched its third-party retail platform in the first half of 2014, rebranding it as 'Marketplace' from 'Konga Mall'; by the end of 2014, Konga's Marketplace featured 8,000 merchants, beating internal targets of 1,000 merchants eight-fold. Konga received USD $3.5 million worth of orders during its 2014 Black Friday promotion, compared to USD $300,000 during the promotion in the previous year. Konga reportedly grew 2014 revenue 450% from 2013. In late 2014, Konga finalized a $40 million Series C round from Investment AB Kinnevik and Naspers, the largest single round raised by a single African startup to date. Despite reports that Naspers acquired 50% of Konga in 2013, publicly-traded Naspers disclosed that its stake in Konga after the October 2014 Series C investment was 40.22%. Konga was reportedly valued at approximately $200 million as of the Series C.
In January 2015, Konga was ranked as the most visited Nigerian website by Alexa Internet. According to CEO Sim Shagaya, Konga "leads the field in Nigeria today [early 2015] in Gross Merchandise Value," a metric measuring the total value of merchandise sold through a particular marketplace.
The marketing model of Konga is roughly the same as Jumia who happens to be their closest rivals, so kindly refer to to marketing procedure for Jumia above to learn how to take advantage of them to market your goods or services.
|Re: Learn More About Online, Digital And Social Media Marketing Here. by MrPristine: 10:26am On Jun 15, 2015|
Like Jumia and Konga, dealdey is also an online store but it has a little difference to it. As the name implies they are more into 'Deals' their main selling point being ridiculously low prices. If you are looking for a regular platform to make sales on for your business dealdey might not be ideal but if you just want to promote your business, create awareness for it and increase your customer base dealdey is were you want to me.
Their strategy is to offer products and services at ridiculously low prices for a limited time period(normally one week) and market it agressively through their established channels(e-mails, google adwords & facebook). According to dealdey insiders, they have over a million people on their mailing list so you can be rest assured that if dealdey agrees to promote you, you would definitely reach your target market if they have online presence.
Another thing that is worthy of note is that these popular online stores also spend a lot of money on internet marketing to sell the goods and services they offer on their platforms. In my opinion they are a case study on how to succeed in internet marketing because of their consistency, marketing budget, reliability, credibility and ease of doing business with them. A point to note is that building a good reputation for your self and credibility is very critical to success in internet marketing as most people are very careful as to who they deal with over the internet because of the high level of fraud in our society. So to succeed you must ensure you build a good reputation for your self.
|Re: Learn More About Online, Digital And Social Media Marketing Here. by MrPristine: 4:06pm On Jun 15, 2015|
Questions and queries are welcome
|Re: Learn More About Online, Digital And Social Media Marketing Here. by MrPristine: 5:11pm On Jun 15, 2015|
Instagram is an online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, and share them on a variety of social networking platforms, such as Facebook and Twitter. It is another very good and rapidly growing platform with which you can use to advertise or promote your business. Instagram currently has about 350 million users and probably to highest growth rate in the social media scenery. For now instagram as a media does not currently offer small to medium-sized businesses the opportunity to advertise on their platform through their app however there are still a few ways you can use their platform to promote your business as detailed below:
|Re: Learn More About Online, Digital And Social Media Marketing Here. by MrPristine: 1:52pm On Jun 17, 2015|
VConnect is primarily a local business search engine that provides information about various products, services and companies in Nigeria. VConnect claims to have spent over N150 million on business data gathering and optimization. Around 800,000 businesses are listed on its website. In addition to this however they like dealdey also offer deals. So if you are looking at doing a sales promotion at a discounted price Vconnect offers you a good platform to reach your intended customers as they are also one of the most visited websites in Nigeria.
|Re: Learn More About Online, Digital And Social Media Marketing Here. by MrPristine: 5:00pm On Jun 18, 2015|
Self development is key to success, take that step today.
|Re: Learn More About Online, Digital And Social Media Marketing Here. by MrPristine: 1:24pm On Jun 19, 2015|
Saw this writeup on another thread and decided to post it here as it is relevant to our discuss here.
1 , 2 , 3 …. 10 who don’t want to be on Google’s top
|Re: Learn More About Online, Digital And Social Media Marketing Here. by MrPristine: 4:33pm On Jul 10, 2015|
One of the several advantages of online advertising is the that there are various ways you can evaluate the performance of your advert or the medium you are using or intend to use. Listed below toola with which you can use to to analyse your onlie media channels.
Duration on site
Pageviews per visitors
Google Analytics (http://www.google.com/analytics)
*Number of visitors
*Direct feedback from interested persons
*Number of people reached
|Re: Learn More About Online, Digital And Social Media Marketing Here. by PastorKun(m): 5:25pm On Jul 14, 2015|
The Revolution has started and to be a part of this trillion dollar a year market you need to have the right tools. Luckily YOU are looking at them. Grab your seat and start creating your legacy TODAY
|Re: Learn More About Online, Digital And Social Media Marketing Here. by MrPristine: 3:59pm On Aug 22, 2015|
A business plan needs to be clear, crisp, concise, consistent, coherent, credible and convincing to achieve it's aim for using it t get backers to finance your business. Talk to Net Communications today and let's prepare that cutting edge business plan you need to promote your business. Call 08115051844 and talk to us.
|Re: Learn More About Online, Digital And Social Media Marketing Here. by MrPristine: 1:17pm On Aug 25, 2015|
“Email Marketing is directly marketing a commercial message to a group of people using email.
In its broadest sense, every email sent to a potential or current customer could be considered
email marketing. It usually involves using email to send ads, request business, or solicit sales or
donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be
done to sale’s list, prospective customer or current customer database.” – Wikipedia
Email Marketing strikes many as old-fashioned. More fashionable venues like social media and
mobile marketing get all the attention, and some people will even try to tell you that email
marketing is dead. Unfortunately, reality does not agree. In fact, with a strong content
marketing approach, email is more powerful than ever. Many organization do not permit staff
to use social Media during office hours but this does not apply to email.
|Re: Learn More About Online, Digital And Social Media Marketing Here. by MrPristine: 1:25pm On Aug 25, 2015|
Search Engine Optimization(SEO)
SEO is the practice of improving and promoting a web site in order to increase the number of
visitors the site receives from search engines. There are many aspects to SEO, from the words
on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter
of making sure your site is structured in a way that search engines understand.
SEO considers how search engines work, what people search for, the actual search terms or
keywords typed into search engines and which search engines are preferred by their targeted
Why does my website need SEO?
The majority of web traffic is driven by the major commercial search engines -
Google, Bing and Yahoo! Although social media and other types of traffic can generate visits to
your website, search engines are the primary method of navigation for most Internet users.
This is true whether your site provides content, services, products, information or just about
Search engines are unique in that they provide targeted traffic - people looking for what you
offer. Search engines are the roadways that make this happen. If your site cannot be found by
search engines or your content cannot be put into their databases, you miss out on incredible
opportunities available to websites provided via search.
Can I do SEO for myself?
The world of SEO is complex, but most people can easily understand the basics. Even a small
amount of knowledge can make a big difference. For the most part, SEO education is free and
available on the web, including guides like this. Also one must have a good knowledge of HTML.
Depending on your time commitment, willingness to learn, and complexity of your website(s),
you may decide you need an expert to handle things for you. My advice is HIRE A CONSULTANT.
|Re: Learn More About Online, Digital And Social Media Marketing Here. by MrPristine: 2:06pm On Aug 25, 2015|
seun, lalasticlala would appreciate if this is posted on the front page, thanx.
|Re: Learn More About Online, Digital And Social Media Marketing Here. by imschool: 1:04pm On Feb 12, 2021|
As we have become more connected via the internet, various aspects of our lives have made their presence in the online world. No wonder as to why the concept of traditional marketing has shifted to a digital one. Thus, the scope of digital marketing has also multiplied itself a thousand times, which if learned via a quality digital marketing course, can lay the ground for a bright future or business growth.
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