Welcome, Guest: Join Nairaland / LOGIN! / Trending / Recent / New
Stats: 2,754,370 members, 6,542,789 topics. Date: Sunday, 17 October 2021 at 07:40 PM

What You Need To Know Before Making Your Black Friday Shopping - Business - Nairaland

Nairaland Forum / Nairaland / General / Business / What You Need To Know Before Making Your Black Friday Shopping (811 Views)

Black Friday Madness In Shocking Photos / Black Friday: Woman 'tricked' Into Buying 11 Potatoes For $100 Instead Of Iphone / Share Your Black Friday Shopping Experience (2) (3) (4)

(1) (Reply) (Go Down)

What You Need To Know Before Making Your Black Friday Shopping by Starttell: 5:51am On Nov 27, 2015
November 25, 2015, described as the biggest shopping day of the year, Black Friday is the day following the Fuchsia Thursday, The Thanksgiving Day . It is the day when you can shop with massive discounts that looks crazy with some items going up to 92% off. The day’s name originated in Philadelphia, where it originally was used to describe the heavy and disruptive pedestrian and vehicle traffic that would occur on the day after Thanksgiving. It also kick-starts the gift buying season for Christmas.

Shopping Malls and E-Commerce sites during Black Friday, looks like a battle field where the fittest or the fastest fingers as the case maybe, survives. There will be a mad rush for that item you’ve got on your mind, which you have been dreaming of having.

Some sites like Jumia,Konga, Yudala has already set in line fantastic deals that will sway your desires.

A visit to Jumia has already promised a 50% discount on The Android One Device, Infinix Hot2. This means that the Infinix Hot2 which costs N21,500 on an ordinary day, will now be purchased at N10,700 on that day.

A visit to konga.com shows that the Konga Yakata sales has already begun with the Thanksgiving Thursday. One may wonder what Konga Yakata stands for? Yakata is a Pidgin English adverb meaning things like completely, totally or utterly. So in this case all the prices are falling Yakata on Konga, hence Konga Yakata.
Even Yudala which just launched some months back, are part of thus event. They have also promised that these massive discounts will continue till Cyber Monday.

As a result, the traffic witnessed by these commerce sites will definitely skyrocket.

When it comes to the offline shopping experience on that day, which is tommorow, there will be a high influx of shoppers trooping into Shoprite, Spar and many more malls.

Re: What You Need To Know Before Making Your Black Friday Shopping by Nobody: 5:53am On Nov 27, 2015
Errmm.. #Scratches_Head
Re: What You Need To Know Before Making Your Black Friday Shopping by Starttell: 5:54am On Nov 27, 2015
According to The Telegraph, here is how you can do ur shopping like a pro, with a bit of dignity..
1. Make a plan of action

Doing Black Friday blind is a rookie error. A survey by the predictive analytics firm Blue Yonder found that people’s strategies include going to the shops in advance to work out where the product is located on the shelves, working in a team to hunt down the items and getting there as early as possible to queue.

In fact, 87pc of people research products before hitting the shops and often feel better informed than the store associates, according to research by Salesforce.

Do you really want to be one of those unsuspecting 13pc? You need a plan of action.

2. Do your shopping in Cardiff

Cardiff could well be the best-mannered place to do your Black Friday shopping. A survey by Watchshop.com found that 77pc of people in the Welsh capital would never insult a member of staff and 72pc of its shoppers would never push into a queue.

Edinburgh looks set to be a little rowdier. The research found that 46pc of shoppers there would jump the queue or insult a staff member to grab a discount of 50pc of more. A third of Edinburgh shoppers would insult or physically push another customer to get their hands on that bargain.

3. Get a doctor’s note

Conlumino, the retail research agency, found that 8pc of consumers are planning to take a day off work to go shopping on Black Friday. Considering that there are 31.2m people in work, according to the most recent employment figures from the ONS, that means employers could be looking at 2.5m empty desks next Friday.

If you’re taking the day out of your annual leave, good for you – a third of Britons don’t take their full yearly allowance of holiday. But if you are planning on phoning in sick, these are the ailments that elicit the most sympathy from bosses. meangirls_3505711b

4. Take a book (and a helmet)

Customers were trampled last year when large retailers such as Asda opened in the morning, allowing shoppers who had been queuing all night to pour through the doors.

Despite those scenes of carnage, a survey by the parcel pick-up company Doddle found that consumers are still willing to stand in queues this Black Friday to nab the best deals.

Good things come to those who wait: shoppers are prepared to queue for 90 minutes for a bargain on a pair of shoes and for an hour and three quarters to grab a good deal on a new television, Doddle found. Black_Friday_waiti_3121541b

5. Forget the stores, go virtual

Or you could just skip the queues altogether and shop online – it’s all the rage these days.

Similar Web, the digital analytics company, said that traffic to H&M’s website more than doubled on Black Friday last year, while online visitors to Sports Direct and John Lewis were 96pc and 77pc higher than on an average day.

John Lewis said its internet traffic between midnight and 6am on Black Friday was 307pc higher in 2014 than in the year before, which was itself four times busier than the retailer’s previous record.

Black Friday traffic to AO.com was seven times higher last year than in 2013, with web visitors at 7am surging 13-fold.

6. Avoid the internet crowds

However, the traffic surge meant that major retailers’ websites – including John Lewis, Tesco, Currys, PC World, Argos, GAME and Boots – started going down from around 7am last year.

PCA Predict, the data service provider, noted that traffic surged between 7am and 11am on Black Friday last year.

The busiest time of the day was 11am, when more than 40,000 transactions were completed, followed by 10pm. Overall, consumers spent £810m online during the day, and that is expected to break through £1bn this year.

7. Charge your phone

So you can send Snapchats of all your purchases to everyone you know.

But also because mobile shopping accounted for 26pc of all online transactions on Black Friday last year, and PCA Predict expects that to jump to 33pc this year.

PCA’s co-founder Jamie Turner explained that smartphones have been upgraded since last year to have better screens that are larger and have higher resolution, making mobile shopping easier and more enjoyable.

Apps might be more resilient to server crashes than websites – particularly as the majority of online transactions are still expected to take place via desktop computers. pca_predict_3505789a

8. Give yourself a budget (and avoid Asda)

Conlumino also found that 9pc of consumers fear they will spend more than they can afford on Black Friday this year – rising to as much as 15pc of Asda shoppers.

Since the research was conducted, Asda said it would tone down its Black Friday promotions, offering deals across the whole Christmas period instead of just one day. So you might be less inclined to splash out in the heat of the moment… but then again, now you have much more opportunity to spend your money.

9. Check it’s actually a deal

Lovethesales.com crunched some numbers and found that between 10pc and 15pc of retailers’ stock is actually on sale at any given time during the year.

“In reality, most retailers are on sale all the time – they just decide not to advertise it to avoid becoming yet another DFS,” the online retailer said.

This chart from Lovethesales.com shows the total number of products on sale from hundreds of retailers over the past year. Black Friday actually offers fewer discounts than the post-Christmas period and the summer sales. sales_3505774b

10. Beware, play fair

Andrew Yule, employment partner at the law firm Winckworth Sherwood, warns customers to be wary of “bogus websites and online scams”. Using a credit card is a good way of protecting yourself against fraud.

And if you work in retail, take note: Mr Yule says that it is “strictly prohibited to get in ahead of the rush or to co-ordinate with friends or colleagues in order to take the pick of the offers available and then sell the items at a profit”.
Re: What You Need To Know Before Making Your Black Friday Shopping by Starttell: 5:55am On Nov 27, 2015
Re: What You Need To Know Before Making Your Black Friday Shopping by igraman(m): 5:57am On Nov 27, 2015
I find these useful
Re: What You Need To Know Before Making Your Black Friday Shopping by Nobody: 6:01am On Nov 27, 2015
I want to order for 100 liters of fuel at KONGA YAKATA..
Re: What You Need To Know Before Making Your Black Friday Shopping by Bugatie(m): 6:07am On Nov 27, 2015
Our own black Friday here is Nov 27th tongue

1 Like 1 Share

(1) (Reply)


(Go Up)

Sections: politics (1) business autos (1) jobs (1) career education (1) romance computers phones travel sports fashion health
religion celebs tv-movies music-radio literature webmasters programming techmarket

Links: (1) (2) (3) (4) (5) (6) (7) (8) (9) (10)

Nairaland - Copyright © 2005 - 2021 Oluwaseun Osewa. All rights reserved. See How To Advertise. 78
Disclaimer: Every Nairaland member is solely responsible for anything that he/she posts or uploads on Nairaland.