(CNN)Nigerian novelist Chimamanda Ngozi Adichie was named as the new face of Boots No7 beauty range, Tuesday, further securing her position as one of the most influential African women in the world.

The move is more than a meaningless celebrity endorsement. Adichie's love of makeup is no secret: "I love make-up and its wonderful possibilities for temporary transformation. "And I also love my face after I wash it all off," she said in a statement published in British Vogue.

"There is something exquisitely enjoyable about seeing yourself with a self-made new look.
"And for me that look is deeply personal. It isn't about what is in fashion or what the rules are supposed to be."
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Adichie has not hidden her issues with the beauty industry. Like many women of color in the spotlight, she has previously admitted to carrying her own foundation with her at all times, in case the makeup artist does not have her shade.
She has also spoken about the false promises peddled to women to world over. "I think much of beauty advertising relies on a false premise -- that women need to be treated in an infantile way, given a 'fantasy' to aspire to..." she said in an interview with British Vogue.
"Real women are already inspired by other real women, so perhaps beauty advertising needs to get on board."
The public seem to think Boots got it right with Adichie, choosing someone that is both relatable and influential.

http://edition.cnn.com/2016/10/19/africa/chimamanda-adichie-influence-africa/index.html?sr=cnnitw

How do this people arrive at this most influential this influential that.

21st century media na wash. 54 countries make up Africa. You say she is most influential. How did you arrive at that biko. Not hating. Am asking the media.

If you say Ngozi okonjo iweala known by almost all heads of government in Africa. Known by all multinationals in Africa and still soaring at the global stage. Atleast she has an impeccable resume, I will understand but Chimamanda. ..naaa. she is still coming up.

Bedroom gist. Most influential where?

Not even in her state

How?
I still don't understand this her influence.

gwales:
Not even in her state

Not even in the other room

If you ask me now; na who I go ask

Abeg how dem dey rate am. Make them tell us

Who is she influencing?

Cool


God Bless Southeastern Nigeria


#SenatorSamuelAnyanwu2019

orimsamsam:
Abeg how dem dey rate am. Make them tell us

mastermaestro:
Bedroom gist. Most influential where?

gwales:
Not even in her state

trishapal:
Who is she influencing?

orimsamsam:
Abeg how dem dey rate am. Make them tell us

Look At Them... Ndi Obi Ojoo!! Haters

No, she's not.

Yeah she is.

na who her influence epp?

I haven't got the time t read any of her books, hearing she is the most influential woman in Africa, I most say that statement is absolutely wrong

To me, NOI is the most influential woman in Africa. That woman is my role model

Built2last:
How do this people arrive at this most influential this influential that.

21st century media na wash. 54 countries make up Africa. You say she is most influential. How did you arrive at that biko. Not hating. Am asking the media.

If you say Ngozi okonjo iweala known by almost all heads of government in Africa. Known by all multinationals in Africa and still soaring at the global stage. Atleast she has an impeccable resume, I will understand but Chimamanda. ..naaa. she is still coming up.

Where exactly are you driving to? are you judging her based on her resume or achievement?

who she epp??

She is not even influential in the Eastern part of Nigeria and largely Unknown in other parts of Nigeria.

Who she influence?

here in Kosovo island we don't know that name...
Maybe Patience or Aisha ll do for us #other room ppl

Thinking of what to eat today with the 30naira I have left in my pocket, you dey talk of influential, influential ko, inflation nii

SamuelAnyawu:
Cool


God Bless Southeastern Nigeria


#SenatorSamuelAnyanwu2019

How Much Senator Anyanwu Take Hire You Self?

abeg where she dey influence!!!!

even Linda get more influence!!!!!!

abeg where she dey influence!!!!
even Linda more influence!!!!!!

Some people will come here and disagree because they expect to hear Folurunsho Alakija.
Madam Amanda Adichie carry go. Na you Biko.

iamexcelblog:










Look At Them... Ndi Obi Ojoo!! Haters

lolz. Here comes ur problem again. Always believing everybody is against u.

Was only asking how they rate her as the most influencia woman in world.

jejemanito:
How Much Senator Anyanwu Take Hire You Self?

jejemanito:

How Much Senator Anyanwu Take Hire You Self?

me self they wonder ooo.

Kwot! So she is more influential than Aisha Buhari or even SirLeaf who is even the president of Liberia? Anyways, make I ask , wetin be influential? (Bajju Pikin)

OK

abejide1000:
Thinking of what to eat today with the 30naira I have left in my pocket, you dey talk of influential, influential ko, inflation nii

Na garium and gnut sure pass.