diva90:
He needs to make the cars very affordable for Nigerians ... I should be able to go to innoson and buy a sedan of 2.5m

GEJPosterity:

You did your background checks huh?

And I guess you didn't see this: https://twitter.com/innosonmotors/status/707631815750717440?lang=en

No 20, Ligali Ayorinde Street, VI.

I drive past this showroom everyday.

When you are hustling for traffic with your crap posts, at least try to fake some competence.

myplaydiary:
I have created a thread replying this misleading post by the OP i carefully addressed everything the op raise and even went further to educate him, Because the fact that he has an auto blog does not mean he has any idea what he his talking about, he could be doing copy and paste for all we know to put food on his table.

https://www.nairaland.com/3658289/re-why-nigerians-not-buying

tutudesz:

When we are discussing serious issue you learn to shut up and Am from Delta state you fool!

babyfaceafrica:
The koko is that innoson marketing is poor

Clemsworld:
WE ARE NOT BUYING UNTIL HE DO Small Launching & PROMO!

Come to Lag. And launch it, then give out 10 free to first attendees

Do buy One and get one free or win free fuel for 3months

---

Millz404:
They should have started producing very cheap cars like when tecno and infinix came in after which they gradually start doing it big


Useless suggestion tho ..... But if you look at with one eye.... E make small sense

AutoReportNG:


1. Customer Care/Social Media

A Chinese proverb says, "If you don't know how to smile, don't think of opening a shop." Nothing amounts to great customer service and relations, a cross check at Innoson Motors website is nothing to write about, the site was linked together with its parent company. Innoson is a brand itself and so should be made to stand out, the navigation, the contents there are just too boring to read or to assimilate. It is being expected that Innoson website ought to have a functional chat, email and social media that is up and running. A visit to their Twitter page shows that they last tweeted on 11th of Feb., 2017 and their facebook page 20th August 2016, where companies like Toyota, Peugeot, etc. tweets at least 5 times daily. Nothing amounts to having an excellent customer care, a responsive website, and a proactive social media personnel.

GEJPosterity:

You did your background checks huh?

And I guess you didn't see this: https://twitter.com/innosonmotors/status/707631815750717440?lang=en

No 20, Ligali Ayorinde Street, VI.

I drive past this showroom everyday.

When you are hustling for traffic with your crap posts, at least try to fake some competence.

nenergy:

Is this information on their website?

LordXaaan:
But your comment was just too afonjaic. Are you sure you a'int lying?

GEJPosterity:

It's on their Twitter handle and Facebook page. For a post that made a song and dance about doing "research", you would think the writer would have at least Googled "Innoson Lagos showroom" or visited their verified social media handles to scout for information. Real research would bring up engagement data across platforms, site visits and ranking from Alexa, screenshots from social handles and so many other things. This on the other hand, was complete and utter crap written by someone who likes the sound of their own voice a lot.

This entire write-up is one of those trash storms that happens when someone gets an idea in his head and writes it down after convincing himself that it is brilliant. The poster was obviously so pleased with himself while writing this nonsense, which makes it very irritating. If you couldn't even be bothered to GOOGLE what you claim to have researched, then what on earth are you sounding so smug about?

slurryeye:


And you think Hyundai a company founded in 1967 and dominantly control the market in its country of origin is a small player in the auto market? And who tells you Hyundai imitates design?

oyb:
Maybe because people with buying power are not interested in buying locally assembled rebadged Chinko cars.

A Chinko car is bad enough on its own. One assembled by Nigerian artisans is even worse.

tutudesz:
But there was a safety standard for cars produce in Chine Yes/No? What are the safety standard for cars produce in Nigeria? And don't forget the presidential car will go through different safety process than the ordinary ones!

ITbomb:
Innoson is doing it wrong, he is going for the big fish at heavy cost rather than using the rodents to spread

Partner with bloggers, media outfits, promo platform.
Also partner with Kazeem, local mechanics, they play a big part in influencing a prospective car owner over choice of car.

Do free limited training, and educate them on how to get spare parts. Do a program to give spare parts on credit at the start

AutoReportNG:
When it comes to cars, luxury and showing off, Nigeria takes the lead in the world. It is only a Nigerian that will have 3 to 4 cars and still stay in a rented apartment, no wonder the likes of Kia, Toyota, and the likes take Nigeria as their second home. Lagos especially being the commercial city of Nigeria boasts of roughly 5 million cars.

When Goodluck Jonathan administration signed the automotive law last 2 years, it was greeted with mixed feelings as Innoson was on the lips of many Nigerians that it will help boost its local productivity, but this seems not to be the case as the only indigenous automobile company, Innoson Motors is struggling to catch up, it was reported last year that the company was considering closing its factory and sacking all its workers which the company later denied and released a statement.

We did a cross check, and a background analysis on why Nigerians are not patronizing their own despite Nigerians love for cars, luxury and showing off, these few findings are what we found disturbing, and we urged the management to quickly look into it.

1. Customer Care/Social Media SOME TRIBE IN THIS COUNTRY ARE GOOD IN TALK AND MOUTH POWER I NO CALL NAME OP DO U HAVE A TOOTH PICK COMPANY LET ALONE SLEEPERS

A Chinese proverb says, "If you don't know how to smile, don't think of opening a shop." Nothing amounts to great customer service and relations, a cross check at Innoson Motors website is nothing to write about, the site was linked together with its parent company. Innoson is a brand itself and so should be made to stand out, the navigation, the contents there are just too boring to read or to assimilate. It is being expected that Innoson website ought to have a functional chat, email and social media that is up and running. A visit to their Twitter page shows that they last tweeted on 11th of Feb., 2017 and their facebook page 20th August 2016, where companies like Toyota, Peugeot, etc. tweets at least 5 times daily. Nothing amounts to having an excellent customer care, a responsive website, and a proactive social media personnel.

2. Show Rooms

I smiled when I checked for Innoson showrooms, and I can only see four in the whole of Nigeria, I said to myself, these guys are not ready for business yet. Lagos is a cosmopolitan city. Therefore, this is where your marketing strategy has to come in full force. Innoson only has one showroom in Lagos and its not even in a high brow area like VI or Lekki area, they went and site their showroom in Oshodi-Apapa Expressway. A school of thought says you take your wares to where you know your clients will be able to see them. Even if you are trying to be relevant, you need to come up with the marketing strategy to attract the high-class men you made these cars for. How many people will find you in Oshodi? BMW has at least 15 showrooms in Lagos state alone and they are located in high brow areas like Lekki, VI, Ikoyi etc. Even if you can't open a shop there, you can partner with likes of Lanre Shittu, Coscharis Motors etc. Innoson, time to wake up.

3. Spare Parts/Accessories

One of the worries of car owners is finding spare parts for their vehicles, a check at spare part dealers at Ladipo market, the largest in Africa shows that the parts are not available. I was talking to a friend who is a driver, I asked him if he has heard of Innoson Motors and he said he is just hearing the name for the first time, how can you expect someone of that caliber to introduce the brand to his company talkless of finding the spare parts in the market. I think the firm can collaborate with the spare part dealers and make these parts available to them in bulk.

4. Advert! Advert!! Advert!!!
Nothing sells in this world without an advertisement, Innoson has been behind in promotion and advertisement, I wonder if the firm is afraid to spend or partner with media houses. Last week when Mercedes-Benz wants to release its new models to the market, it invites newsmen, bloggers, and lots more. Advert can be in form sponsorship, beauty pageant etc

5. Create a niche of your brand

I see most of Innoson vehicles as a replica of some other cars I have seen before. Take for example, the Innoson G-Wagon is a complete replica of Mercedes-Benz and some of their cars, it's quite essential for them to produce something unique and relate with.

- AutoReportNG



Source
http://www.autoreportng.com/2017/03/why-nigerians-are-not-buying-innoson.html