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The Real Meaning Of 9mobile, Etisalat’s New Name – CEO Makes Revelation - Phones - Nairaland

Nairaland Forum / Science/Technology / Phones / The Real Meaning Of 9mobile, Etisalat’s New Name – CEO Makes Revelation (43032 Views)

9mobile Is Etisalat Nigeria's New Name (2) (3) (4)

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The Real Meaning Of 9mobile, Etisalat’s New Name – CEO Makes Revelation by kinkonp: 3:13am On Jul 21, 2017
Boye Olusanya, the chief executive officer of 9mobile, has revealed why the company chose the new name after it stopped being called Etisalat, Daily Trust reports.

Olusanya made his comments during a press briefing which held in Lagos.

According to the CEO, the new identity is a reflection of the bold and creative attributes which the organisation shares with its valued subscribers.

Olusanya disclosed that the new brand name was chosen deliberately as it is a representation and confirmation of the company’s Nigerian heritage, its 9ja-centricity and a new phase of its growth over 9 operational years in Nigeria.

Hence, customers have been assured that the company’s values would remain the same even though it has experienced a change of name.

Further analyzing aspects of the new name and logo, Olusanya stated that the new logo represented the brand’s thoughts about the future of digital technology and its continued impact on communications and human interactions.





The logo also represents continuity and resilience; with its number theme representing the futuristic slant of the network.

The brand’s color which remains unchanged (green) further represents ‘Nigerianness’, as well as vibrancy, dynamism, life and youth.

Emerging Markets Telecommunication Services Limited (EMTS) formally confirmed the development on Tuesday, July 18.

Aimtoget - Mobile

4 Likes

Re: The Real Meaning Of 9mobile, Etisalat’s New Name – CEO Makes Revelation by odiereke(m): 4:13am On Jul 21, 2017
As far as quality services are still bn rendered to their customers. No wahala.

6 Likes

Re: The Real Meaning Of 9mobile, Etisalat’s New Name – CEO Makes Revelation by marshalcarter: 4:28am On Jul 21, 2017
9mobile koor 10mobile nii undecided

29 Likes 1 Share

Re: The Real Meaning Of 9mobile, Etisalat’s New Name – CEO Makes Revelation by Nobody: 4:32am On Jul 21, 2017
In as much the quality of the network remains the same and the tariff not raised (which has been the same since the change of name days back) we are good with wharevva names you answer!

We still remember back then as ECONET were changing names, the network was going downhill!!
I can't even remember how many times they changed their names before this present one (what are they even called right now?!)

4 Likes 3 Shares

Re: The Real Meaning Of 9mobile, Etisalat’s New Name – CEO Makes Revelation by Ademidd: 6:24am On Jul 21, 2017
Hope the way they zap data will reduce? Í don port go mtn though...

5 Likes 1 Share

Re: The Real Meaning Of 9mobile, Etisalat’s New Name – CEO Makes Revelation by BUHARItesticles: 6:25am On Jul 21, 2017
As clueless as APC

6 Likes

Re: The Real Meaning Of 9mobile, Etisalat’s New Name – CEO Makes Revelation by pelumi111: 6:33am On Jul 21, 2017
one of the most useless network in nigeria

3 Likes

Re: The Real Meaning Of 9mobile, Etisalat’s New Name – CEO Makes Revelation by klassykute(m): 7:25am On Jul 21, 2017
Ok o ar u sure dey did nt mean to write 419 mobile??

4 Likes

Re: The Real Meaning Of 9mobile, Etisalat’s New Name – CEO Makes Revelation by Nobody: 7:25am On Jul 21, 2017
Is that-> the BIG "revelation",sir?

3 Likes

Re: The Real Meaning Of 9mobile, Etisalat’s New Name – CEO Makes Revelation by olaolulazio(m): 7:25am On Jul 21, 2017
Dead on arrival!

2 Likes

Re: The Real Meaning Of 9mobile, Etisalat’s New Name – CEO Makes Revelation by sakalisis(m): 7:25am On Jul 21, 2017
cool
Re: The Real Meaning Of 9mobile, Etisalat’s New Name – CEO Makes Revelation by jamalnation(m): 7:26am On Jul 21, 2017
no be by name wat can you offer
Re: The Real Meaning Of 9mobile, Etisalat’s New Name – CEO Makes Revelation by Neduzze5(m): 7:26am On Jul 21, 2017
The baddest, the fastest and the greatest Telecommunications giant in Nigeria.

9Mobile, we are solidly behind you!!

Just reduce your data prices small sha. wink

36 Likes 1 Share

Re: The Real Meaning Of 9mobile, Etisalat’s New Name – CEO Makes Revelation by XploraBen(m): 7:26am On Jul 21, 2017
Good development.
One thing I like about this network is stability--Mtn and Glo that has been in Nigeria for quite a long period is not much as stable.

2 Likes 1 Share

Re: The Real Meaning Of 9mobile, Etisalat’s New Name – CEO Makes Revelation by Flexherbal(m): 7:26am On Jul 21, 2017
Hope they give us the best!
Re: The Real Meaning Of 9mobile, Etisalat’s New Name – CEO Makes Revelation by naijarazzi: 7:26am On Jul 21, 2017
Don't mind them. The 9 in 9mobile signifies ownership by 9 banks jare.

47 Likes 3 Shares

Re: The Real Meaning Of 9mobile, Etisalat’s New Name – CEO Makes Revelation by LifeDrama: 7:27am On Jul 21, 2017
same way politicians trick us.. tongue
Re: The Real Meaning Of 9mobile, Etisalat’s New Name – CEO Makes Revelation by fratermathy(m): 7:27am On Jul 21, 2017
post=58674332:
Don't mind them. The 9 in 9mobile signifies ownership by 9 banks jare.

21 Likes 2 Shares

Re: The Real Meaning Of 9mobile, Etisalat’s New Name – CEO Makes Revelation by OBAGADAFFI: 7:27am On Jul 21, 2017
cheesy
Re: The Real Meaning Of 9mobile, Etisalat’s New Name – CEO Makes Revelation by serverconnect: 7:27am On Jul 21, 2017
Nice one. The network that has high speed in terms of internet.

1 Like

Re: The Real Meaning Of 9mobile, Etisalat’s New Name – CEO Makes Revelation by Nobody: 7:28am On Jul 21, 2017
Where's d new logo
Re: The Real Meaning Of 9mobile, Etisalat’s New Name – CEO Makes Revelation by timilehin007(m): 7:28am On Jul 21, 2017
419 mobile would have been more palatable

1 Like

Re: The Real Meaning Of 9mobile, Etisalat’s New Name – CEO Makes Revelation by lelvin(m): 7:29am On Jul 21, 2017
I know some jobless people will claim that the 9 in 9mobile is Illuminati number. If you part of those people I pray u get well soon from your madness.

1 Like

Re: The Real Meaning Of 9mobile, Etisalat’s New Name – CEO Makes Revelation by Nobody: 7:29am On Jul 21, 2017
Wait,and this clickbait makes front page? Interesting.
Re: The Real Meaning Of 9mobile, Etisalat’s New Name – CEO Makes Revelation by Shortyy(f): 7:29am On Jul 21, 2017
That's so lame
Re: The Real Meaning Of 9mobile, Etisalat’s New Name – CEO Makes Revelation by soberdrunk(m): 7:30am On Jul 21, 2017
Very weak name, just like the picture of the CEO used in this thread...... angry
Re: The Real Meaning Of 9mobile, Etisalat’s New Name – CEO Makes Revelation by dakeskese(m): 7:30am On Jul 21, 2017
I pray there should be no retrenchmnt. Thts all that matters to me.

If them like, make dem change the name to 69mobile.
Re: The Real Meaning Of 9mobile, Etisalat’s New Name – CEO Makes Revelation by asatemple(f): 7:30am On Jul 21, 2017
Their palava
Re: The Real Meaning Of 9mobile, Etisalat’s New Name – CEO Makes Revelation by iamwoods(m): 7:32am On Jul 21, 2017
mumu brand for mumu country
Re: The Real Meaning Of 9mobile, Etisalat’s New Name – CEO Makes Revelation by jaxxy(m): 7:33am On Jul 21, 2017
I hp this means smtn good/beta
Re: The Real Meaning Of 9mobile, Etisalat’s New Name – CEO Makes Revelation by KeengTobbie(m): 7:36am On Jul 21, 2017
MTN means what undecided

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