Federal Government’s quest for foreign direct investment (FDI) received a boost, as Miniso, a top Japanese designer brand and market leader, opens its world-class shopping malls in Lagos.


Listed as a fast growing retail brand since its establishment in 2013, Miniso has actively explored the international retail market by opening over 2,250 stores in 41 countries.

The Managing Director, Miniso Nigeria, Chris Lee, said at a press conference to unveil the retail brand in Lagos, Wednesday that plans have been concluded to open new outlets in 15 other countries, adding that it had a turnover of $750million in 2015, and $1.5billion in 2016.

He explained that Miniso, whose strongest competitors include Muji, Daiso, Watson, and Uniqlo has beaten all odds with an average monthly growth rate of 80-100 stores in the United States, Canada, Russia, Singapore, the United Arab Emirates, Korea, Malaysia, Kazakhstan, and Australia.

Lee said Miniso products are lifestyle essentials that include creative home necessities, health and beauty products, fashion, gadgets and digital accessories as well as stationery, gifts, unique toys series, seasonal products, and Kitchenware, and a host of others with more than 10,000 SKUs.

“Miniso advocates a philosophy of quality life, and is dedicated to providing premium and high-quality products to its customers, with a creative ideology of competitive and affordable pricing.

“It continuously selects the best materials from all over the world for its products designs, with a focus on the ‘home’ and ‘life’, while 80 per cent of the designs are from Japan, Korea, Sweden, Denmark, Singapore, China, and Malaysia.”

Quoting Ye Guofu, a co-founder of Miniso, Lee said the statement: “the higher the price, the better the quality” is only the excuse for enterprises finding a way to sell products at high prices.

“Those ‘low price with bad quality’ products resulted from the profiteering desire originated from the period of command economy. The time for ‘good quality with low price’ products has just begun. In this era, the actual value of a brand should be beneficial to millions of people rather than providing services only to the noble and the rich. These very values and principles have induced the inception of Miniso.”

Miniso will open its shops on September 10, 2017 at Ikeja City Mall (Alausa, Ikeja), Circle mall (Lekki), and Novare Mall (Sangotedo-Ajah), while its Palms Mall (Lekki), Festival Mall (Festac), and Maryland Mall (Maryland) will be opened on September 29.

Marketing Communications Manager, Miniso Nigeria, Colette Atane, also revealed Nollywood actress, Stephanie Linus, as the Brand Ambassador for the retail outlet.

Atane said the Miniso Brand philosophy of “simple, natural and quality,” is the reason for Stephanie’s choice as brand ambassador, as she exemplifies the essence of the Miniso brand.

Responding, Stephanie expressed excitement about the breath of fresh air coming into the Nigerian retail market, as it represents the perfect mix of ‘quality and affordability’ with a wide range of products that will appeal to all age groups.

SOURCE: https://brandspurng.com/japanese-company-miniso-begins-operations-in-nigeria/

More shopping plaza in our nation,whatever happened to more of industries

we need industries not shopping mall, we have alot of them already.

i seeeeee

hmmmmmm

“Miniso advocates a philosophy of quality life, and is dedicated to providing premium and high-quality products to its customers, with a creative ideology of competitive and affordable pricing.

These are only the few things i picked up, what is the essence if average people (Middle Class) can't buy the products. Japanese products are better than Chinese products, I just hope they won't start mixing the quality of their products with counterfeit.

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OK

Drop it like its hot...

elpiro:
More shopping plaza in our nation,whatever happened to more of industries

absolutely

You mean open atm for nigerians head!

**in Bmc's voice***

Pmb's visit to Japan is yielding fruits

not a good devt



more plazas when we need heavy industries to create reasonable jobs

How abt Samsung opening production plant in Nigeria, we don't need more shopping malls, we already have shoprite, spar, ebeano pls

Federal Government’s quest for foreign direct investment (FDI) received a boost, as Miniso, a top Japanese designer brand and market leader, opens its world-class shopping malls in Lagos

A boost or leak in FDI? They are bringing manufactured goods from Japan, Korea, Singapore and notorious China to sell to Nigerians. Billions made is converted to Dollars or Yen and repatriated to their country.

It can only make economic sense if they manufacture those goods here.

what they f*ck are they into?

as long as they would create jobs

who cares?

we are a consuming economy

elpiro:
More shopping plaza in our nation,whatever happened to more of industries

Nigeria is a dumping ground for goods and services. If you doubt me, check shop rite revenue

obajoey:
we are a consuming economy

This is why we need a referendum in this country. This BS cannot continue

We are known for consuming. What happen to production is a question we should ask our leader

Though shopping mall too create employments but can't be compare with the employments manufacturing companies will create... on more industries I stand not more big shopping malls that threatens small Nigerian retailers.

Teewhy2:

These are only the few things i picked up, what is the essence if average people can't buy the products. Japanese products are better than Chinese products, I just hope they won't start mixing the quality of their products with counterfeit.

We dont have only 'average people' in the society...

please what do they produce?

And how is this FDI.

obailala:
We dont have only 'average people' in the society...

Sorry you mean no middle class in Nigeria either the person is rich or poor.

Another shop to sell imported items opened and we are celebrating

jashar:
as long as they stock predominantly Made In Nigeria goods, I don't have an issue with them.... but if they don't, they should gerrat....

Most of the products in Shoprite, Park & Shop and Miniso are imported foreign goods

pls what do they produce

What is shopping mall... Rubbish!
We need production company not end products...

We need people who will produce on our soil even without exploiting our resources.Enuf of retail products.Where d money to buy am sef

onyenze123:


This is why we need a referendum in this country. This BS cannot continue

Are u serious?
What has referendum go to do with this?

do you blame them? when ShopRite declared a profit of 1.3 trillion in a time of resecion I'm even surprised both Indian and Russian supermarket never land Naija... come to think of it 180million population no be beans oh.