Conversion optimization and SEO have a rather symbiotic relationship — they rely on each other in order to function.

Just as no salesperson can perform their job without a steady flow of customers in their store, no call-to-action can drive conversions without traffic coming to the website. On the other hand, what good are droves of customers if you don’t have an effective strategy to influence them into making a conversion?


Leveraging SEO and conversion optimization offer a balanced approach to your marketing strategy, addressing both sides of the equation. Even if your company primarily invests in PPC to reach its target traffic, ignoring the organic side of search is a mistake — don’t lose out on an opportunity for new customers.





Whether you’re developing new content or simply want to revamp your existing landings pages or web pages, these few tried and true conversion optimization techniques can improve your performance in organic search over time.

1. Limit Your Scope

Google loves websites that provide immediate answers. The first page of search results is loaded with pages considered most efficient in terms of answering your search query.
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