|Register On Nairaland / LOGIN! / Trending / Recent / New|
Stats: 2,909,686 members, 7,018,108 topics. Date: Monday, 15 August 2022 at 01:17 PM
|Marketing Strategy For Your Food And Beverage Business by martfrank(m): 1:05pm On Sep 13, 2018|
So, if you are in the Food and Beverage business then you need to up your branding game to enjoy the larger share of the pie.
As exciting as it is, the food and beverage industry relies heavily only on our five senses. In fact, unlike other recreational activities, dining has always been a matter of a lasting impression of taste and flavors. Marketing of your food is done mostly by enticing the visual palate. Global franchises such as ‘Taco Bell’ or even ‘Chilli’s’ have one thing in common: they are delicious to see. Also, everybody knows about them.
To be able to sustain a food and beverage business the first essential ingredient is to be able to make good food. Whether you are a chef or hiring multiple chefs, or even starting your own bakery, you need to know what your potential customer wants or in the other words, create the want for your product offerings.
The second ingredient is the ability to market your food brand, to make it known and popular, make it a household name to the Nigerian populace.
Here are some top marketing strategies to make your business stand out.
BRAND POSITIONING YOUR RESTAURANT
So what is your outlet or restaurant offering exactly? Are you a restaurant or a beer parlour? Do you identify yourself with the people in your area or rather do they identify with your offering.
Six out of ten customers expect brands like yours to provide online content about your business on some form of digital property, If you don’t have a business website, today’s digital-savvy (and impatient) customers may look elsewhere.
Another reason More than 2.4 billion people use the internet every day and some 90% of those have purchased something or contacted a company, online in the last 12 months. So by not having a website, you will be missing out on a big piece of the pie.
SOCIAL MEDIA INTEGRATION AND OPTIMIZATION
Proper integration of all aspects of marketing and messaging with clear objectives, target audience and flow are essential for optimal performance and ROI within social media marketing.
Instagram is one of the biggest platforms where a Food & Beverage business can thrive through social media. People love clicking pictures of food. So not only are you posting pictures of your food and events but people are also posting reviews of your food with pictures.
Start an email marketing program and create a monthly/annual schedule so that your posts are relevant and spaced out through a period. E-mailers are quick and easy to send, and all that you need are email listings of potential as well as current customers. Keep sending mailers about your new product offerings or competitions, exciting events, discount coupons to keep customers engaged.
Your SEO strategy starts with an online blog. The best place to begin is by having your own blog on your website. You can integrate this with your other social media platforms as well like Facebook, Instagram and Twitter so that each post gets multiplied and creates a good impact.
This is your best communication channel where you can create a huge following for your brand. You can also start partnering with professional food bloggers and ask them to review or write about your business. This way you end up reaching out to more people and can enjoy a more dominant online presence.
HOSTING EVENTS AT YOUR RESTAURANTS
You can host food festivals and seasonal or occasional events such as Christmas Day or Valentine’s Day celebrations to offer couples special menus or packages. This can be advertised online as well as through fliers and posters based on the grandeur of your event. Events also help in brand awareness and spreading the word out.
PARTNER UP WITH DELIVERY SERVICES
In today’s online-driven environment, ease of use is the name of the game. Many online delivery services streamline the ordering process, and internet-savvy patrons often love taking advantage of such delivery services.
Some customers may even discover you for the first time through services such as these!
|Sections: politics (1) business autos (1) jobs (1) career education (1) romance computers phones travel sports fashion health |
religion celebs tv-movies music-radio literature webmasters programming techmarket
Nairaland - Copyright © 2005 - 2022 Oluwaseun Osewa. All rights reserved. See How To Advertise. 49