IGNORANCE-you can never identify what you have no idea about,thus,people mistake love because they do not understand the concept and they have not much experience.
NEGATIVE MINDSET-so many have missed their true love due to the mindset that all are the same,failing to understand that sometimes the wrong things are presented before the right ones,all you do is choose which that suites you.
negative experiences too add up to the issue of mistaking love. Negative minded people also try to spoil the positive minded ones around"they never want to go down alone". there are lots of them but amidst all LACK OF UNDERSTANDING is the major reason why people mistake love,"IF DO NOT UNDERSTAND A VALUE YOU CAN NOT DEFINE IT.

There is NOTHING Like Love there is only INTEREST If the interest is absent or diminished The attraction would fade.