We all know that celebrities have millions of followers on Instagram. Sometimes, it can give us the impression that to get our followers, we will first have to jump to fame ... Well, no; We can all succeed on Instagram if we follow certain guidelines and learn from those who do best. We will not even need a large budget to invest in advertising: some photos, eager to learn, and succeed!

BEFORE STARTING

Instagram is not for everyone. First, you have to be able to tell a story that generates interest through images or photos. Today, some tools allow us to create images of almost any subject, but that does not mean that our best method is to tell stories.

Therefore, before we begin, we must ensure that we not only can but also want to generate and publish at least one image per day. Instagram is not like Twitter, where we can use any type of content; We need photos or videos that also have to tell a story. So before we get to work, we must make sure that we have a story to tell and that we know how to do it on Instagram.

OUR PROFILE

As with other social networks, we must ensure that our account can be easily found:
• Choosing a name that people who look for us can recognize.
• Using the right keywords: on Instagram, we have to use them as hashtags.
• Uploading an avatar that is recognizable too.

From here we are ready to start

• • Needless to say, we need beautiful pictures, right? Even so, that doesn't have to be enough. There are many Instagram accounts with beautiful photos; On the other hand, some are very successful while others fail to capture the same level of attention. And this has an explanation: those who manage the accounts that succeed, master the rules and tricks of Instagram and know how to manage to attract followers, "likes" and comments. Let's look at some of those tips and tricks to get the most out of our activity on Instagram:

• 1. Investigate

• When we start on Instagram, many people just use all the hashtags that come to mind every time they post a photo. But some hashtags are widely used and that may not occur to us, and may also work better than those we are using.

• • For example, we were a French Bulldog fan from sharing photos on Instagram, we had a good handful of hashtags to choose from:
• #bulldog (8,131,112 posts)
• #bulldogs (1,796,747 posts)
• #bulldogfrances (1,051,708 posts)
• #dog (2,517,569 posts)
• #dogs (1,020,165 posts)
• #bulldogg (16,750 posts)
• #bulldoglove (549,330 posts)
• #bulldoggram (16,521 posts)
• #bulldogsofig (217,707 posts)
… and many more.
As you can see, sometimes a simple letter can make a big difference. We may also note that some of the different designs and styles are repeated. Which is the best option?
The answer is not always to opt for hashtags that have more mentions, which implies great competition in terms of visibility. Also, generally these hashtags are not concrete enough. But we also don't want to use hashtags that nobody uses, of course, since they probably won't be what the public looks for. We will have to prove what works best for us, so an initial investigation that lets us see why some things work better than others can be of great help.
Once we have defined which hashtags come best and fit the stories we tell, we must keep them. We can also use tools like the Hootsuite Trendspottr to find the hashtags that are trending. In any case, for an initial and simple investigation, the Instagram app will be enough.

2. Clear your texts by hiding some hashtags

Unlike other social networks like Twitter, where you have to use hashtags carefully, on Instagram we can not only, but we must use many hashtags. Up to 30 are allowed. But these hashtags can make the photo text long and unattractive to read. We can hide them from our followers with a simple trick: Publishing some of the hashtags in the first comment of the photo. When there are more comments, it will appear hidden.
In this way, hashtags will not saturate the image text and those who look for them will continue to find our image.

3. " Cure " Content = Regram

Especially at the beginning, when we are starting, we probably don't have enough of our content to publish regularly. Yes, we can browse Instagram and keep track of what others do. We can thus feed our profile easily using the content of others. We just have to program your photos. Of course, it's not easy, we don't want to use anything else to do it, because we don't have to steal things: We take a screenshot of the image we want to program
1. We select it as the photo we want to share, cropping it so that only the image can be seen.
2. Copy the text, always mentioning the owner of the photo: "Credits @user:"
3. Now we can use the photo without problems.
4.
Eye: Do not post photos of others randomly, ask the owner for permission before!

If we have permission to control, it can be a great opportunity to connect with other Instagrammers
.
4. Make cross publications on other networks

Are you new to Instagram but you already have a good following on other social networks? Then it is important to announce the new account in these. One option may also be to mention it in the biography of other profiles, such as Twitter.
And after having announced our new Instagram account, we can remind it to others through cross-publications of our Instagram activity on other social networks. With this, in addition to offering more varied content on our Facebook and Twitter, we can increase engagement by up to 23% on these channels.
It is not recommended to share all posts on other networks; If you want to see our Instagram images, you must follow us on Instagram ;-). But sharing a cool photo on our Facebook or Twitter from time to time can help some of our Facebook followers also do it on Instagram and so let's start building the community.

5. Publications program

Programming publications that we have already written is important and useful, and in this Instagram is no different: if we publish when there is no one online, our posts will reach fewer people. On the other hand, if we publish everything that everyone does, we will compete with many of the images that flooded users at the same time.
What is the best time to post? We will have to try it, it will depend on the sector, our followers and the type of content we share (professional or personal). As a recommendation: anytime from Monday to Thursday, provide no later than 3 pm and 4 pm.
Buffer or Hootsuite are tools that can help us schedule publications. Besides, Instagram now allows you to save drafts!

6. Increase your followers

If we are to think, we should write the first ones. It is necessary to have a minimum audience so that our content begins to circulate. To grow our number of followers on Instagram we use the same methods that you probably already know about Twitter:
• Following profiles from our same field or niche - some will return the follow -. The key to success is to follow the right people. A good starting point can be the followers and prescribers of the competition.
• By liking the content of other users, they may follow us when we notice our existence.
• Engaging in conversation with other people through comments on posts.

7. Tag other users when it makes sense


It is an “advanced” tactic that you may know about Twitter, where it is customary to mention the accounts that are cited in a blog or that have collaborated in the creation of content. Mentioning these types of profiles can help us achieve retweets and likes. There are also many occasions when it makes sense to tag other people on Instagram.

8. Capture traffic

Bringing traffic to a blog or website may seem complicated since you cannot share a clickable link in the text of a photo. What to do then? A good formula is to mention the post in the text and invite users to click on our profile link. Experience tells us that it works.
Another way to do this is to put the link in the text and ask users to copy-paste. It also usually works, although with this version in more difficult to track, since the clicks will not come out as from Instagram in analytics. In these cases, it will be necessary to work with specific campaign links or other methods that allow traceability.
To know which of the two methods works best in our case, you will have to try both ;-).
If you are still a newbie on Instagram, some of these tips will be useful. Any more you would like to share with us? We would love to hear about your experiences!

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